To sell online, it is not enough to have a site with a wide range of products, attractive prices, and attractive graphics. To attract visitors and convert them into customers, it is important to implement an effective and targeted SEO strategy for e-commerce. However, online stores have distinctive characteristics that are good to know to hit the target. This post reveals some best practices to improve the positioning of your store on Google. Partnering with the Most Trusted Digital Marketing Service Provider can help you implement the most effective strategies tailored to your e-commerce goals.
SEO for ecommerce techniques to sell
As is known, Search Engine Optimization includes techniques that allow you to optimize the presence and positioning of a website on search engines to increase organic traffic. Working with the best ecommerce seo services can help ensure these techniques are applied effectively. Doing SEO (and doing it well) is a complex and constantly evolving activity, which requires constant updating and in-depth study. Its importance, therefore, should not be underestimated. Below we have collected 6 useful strategies for doing SEO for e-commerce today: they are all on-site (i.e. internal to the site) and you can implement them right away. Let’s look at them in detail.
- Keyword research: the cornerstone of an effective SEO strategy
All the content of your e-commerce, especially the product pages, must be written with SEO in mind, that is, using the right keywords. These must be relevant to your business and must be the words with which users search for you on Google. How can we identify them? Today we can count on specific keyword research tools such as SeoZoom, SEMrush, or Ahrefs.
To find the best keywords for your e-commerce, three fundamental parameters must be analyzed: search volumes, competitiveness, and search intent. Be careful, however: generic words with high search volumes are not always the ones that convert the most. Don’t forget the ” long tail ” keywords that can intercept the most precise searches of users who are already ready to make a purchase.
- Create quality content
Content is essential. Even for an online store. For this reason, you must not neglect the descriptions of your products and services, as well as the technical sheets of the catalog. All texts must be unique and original. Even if you sell products from other companies, it is important not to copy and paste the contents of the manufacturers or other sites because Google would penalize you.
There are then other small precautions to respect: writing for an e-commerce means producing clear and useful texts, to be kept constantly updated.
The contents must therefore always be of quality, unique, and relevant to the decision and the purchasing process, avoiding superfluous or ambiguous information. It can be useful to enrich the content with infographics or videos. It is also important to take care of internal links in order to encourage permanence and navigation on your site.
- Add a blog to your e-commerce
The blog is an effective tool to position your products among the first results in the SERP and to channel the public toward your site. But not only that. SEO optimization for e-commerce also involves the creation of pertinent content that delves into the topics of interest to your audience. Addressing the “hottest” topics for your target will, in fact, contribute to giving greater authority to your site, improving your digital reputation, and generating trust in your e-commerce, which will be perceived as a point of reference in your sector. With the help of the best ecommerce seo services, you can create a blog that not only boosts SEO but also enhances brand authority.
- Optimize your eCommerce HTML page
Essential for every ecommerce site is the optimization of metatags, taking care of some fundamental elements. Let’s see them together.
Title Tag– Onpage element of crucial importance, it contains the title of the web page and appears in Google’s SERP. If optimized in the right way, it improves the positioning on search engines: it must be concise (about 60 characters), different for each page of the site, and must contain the main keywords (better if at the beginning).
Meta Description– It is the paragraph that appears under the Title Tag and that provides information about the page it refers to. It must be quite short (about 160 characters), different for each page, and must encourage users to click through an effective Call To Action.
Image Tag– It is important to give each image a name that explains its content and insert an alternative text (Alt Text) with the description of the product it refers to. It is also useful to insert a good caption: in this way, Google will have no doubts about the nature of your content, both visual and textual.
- Use breadcrumbs to guide navigation on your site
Translated into Italian as “breadcrumbs”, breadcrumbs are the links visible at the top of each page that allow the user to immediately see where they are within the site and to easily move between its pages, for example, to go back from a product sheet to the category or store it belongs to. In addition to improving the user experience, these links help search engines understand the structure and hierarchy of your e-commerce.
- Integrate customer reviews
Customer reviews are a powerful SEO tool for e-commerce, as they provide unique, informative content that can enhance your search engine ranking. For this reason, you should encourage customers to leave a review. The advantage is not only SEO: reviews give credibility to your brand and are an important incentive to purchase. In the event of a negative review, the advice is to have the customer contact customer care immediately and, once the problem has been resolved, ask the customer to leave a new review. By working with the Most Trusted Digital Marketing Service Provider, you can also integrate a strategy for managing reviews that will boost both credibility and SEO.
To conclude
The importance of SEO for ecommerce cannot be underestimated. Thanks to search engine optimization, online stores have the opportunity to reach a wider and more targeted audience, increasing the visibility of products, the authority of the service, and therefore the possibilities of conversion. SEO for ecommerce includes various strategies, from keyword research to the creation of relevant content, essential for on-page optimization. However, today it is crucial to take into account the updating of search algorithms, which are constantly evolving and increasingly attentive to the quality of content. Investing in SEO for ecommerce is therefore a fundamental action for successful online businesses. Partnering with the Most Trusted Digital Marketing Service Provider like Webomaze can give your business a competitive edge in a crowded online marketplace.