My own opinion: to consider an eCommerce store as a type of business – it’s a big conceptual mistake, which can ruin all your endeavors on the root. After all, what is business?
It is important for all online stores to find ways to improve your customer relationship. To stay ahead of your competition, you should use ecommerce CRM software. The integration of CRM software into your online business is imperative to the success of your retail business.