Dentists are among the least favorite doctors for millions of people across the globe. However, dental appointments are a necessity for your dental hygiene. Similarly, dentists often overlook the importance of effective marketing to bring more patients to their establishment and lose prospective clients.
With the right marketing strategies, any dentist can enhance their efficiency, customers, and digital presence to entice more people.
What Are the Best Dental Marketing Strategies?
You can take help from marketing agencies and let them set up everything for you. If you want to control your marketing tactics by yourself, you can implement the following strategies to boost your brand awareness, enhance your digital presence, and get more clients to visit your clinic.
Optimising your site for search engines can be a huge way to bring in qualified leads over a long period of time. While the upfront cost of researching keywords, writing content and building backlinks can seem significant, the long term results of ranking for just a few relevant search terms is huge. Imagine ranking number one for “dentist near me” in your area or “root canal near me”. However, it is worth consulting a dental SEO expert to make sure you get the results you want. SEO takes years to master and it’s easy to waste time and money on the wrong things while concentrating resources on just a few good opportunities will get you ROI fast.
Local Facebook Ads
As a giant social media network, Facebook is more than capable of helping you target intended audiences worldwide and in your local regions. As a dentist, it doesn’t make sense to market your clinic outside the nearest 50-mile radius.
This is where Facebook truly shines and connects you with the right demographics, such as nearest location, preferred age group, and income bracket, etc. You can set the location as per your requirements and also tweak other demographics to target the right people at the right time.
Mobile Ads with CTA
More than 70% of internet users rely on their smartphones to search for local businesses and establishments. Why? Smartphones allow them to set the coordinates with GPS and find the business without any issues. Similarly, smartphone ads also allow customers to quickly call the establishment, set up appointments, or leave feedback on the go.
So, it makes sense that dentists also take advantage of this opportunity and create customized mobile ads with call-only CTAs in the text. Additionally, as per Google results, most healthcare-related searches are performed using mobile browsers. It can help you shine in front of audiences and get in touch with the locals.
Would you visit a healthcare establishment if it doesn’t have any reviews online? When it comes to hospitals or clinics, people like to read online reviews before making an appointment. This is where you can stand out among the competition and set up a Yelp page with positive reviews.
You can encourage satisfied patients to leave positive feedback on your Yelp page, add the respective link in your advertisements, etc. Confidence and trust are of utmost importance in the dentistry industry.
Instagram is slowly becoming the new uncrowned king of social media platforms, and people spend more time browsing through pictorial posts on Instagram than anywhere else. So, you can easily take advantage of this situation and set up a business page with Instagram.
Once the business account is ready to roll, you can invest in paid advertisements with targeted demographics.
With the right marketing tactics by your side, you can leave your rivals behind in your dust and climb up the ladder of success in the dentistry industry. If you want more tips and information, you can visit www.hip.agency for all about dental marketing.