Pioneering international consumer segmentation model now available from Europa Technologies
Extending an already solid relationship, Europa Technologies proudly announces the availability of an innovative international demographic data model from Michael Bauer International (MBI).
A first in demographic grouping, MBI Consumer Styles classifies the consumer market into ten internationally consistent segments. The model was developed by MBI’s sister company, Michael Bauer Research, and is based on an extensive global survey.
MBI Consumer Styles offers coverage of 51 countries across 6 continents. Significantly, proven demographic profiles can now be applied in new territories so that untapped geographic markets may be identified and targeted.
Available by administrative, post code and high-granularity areas, the range of consumer groups features:
- High Earning Urban Professionals (Type A)
- Comfortably Off Empty Nesters (Type B)
- Modern and Pragmatic Over-50 (Type C)
- Well Informed Modern Consumers (Type D)
- Affluent Highly Educated Urban Families (Type E)
- Security-oriented Seniors (Type F)
- Orientation Seeking Lower and Middle Class Consumers (Type G)
- Younger Lower and Middle Class Consumers (Type H)
- Modern Younger Families (Type I)
- Low-Income Younger Consumers (Type J)
In addition to availability in product form, MBI data will soon be offered as a service through Europa Technologies’ award-winning viaEuropa platform.
Warren Vick, Founder & Director of Europa Technologies commented, “We are delighted to incorporate MBI’s demographic segmentation model into our portfolio. MBI Consumer Styles is a cutting-edge product and an excellent supplement to our global data offering and viaEuropa service.”
Ray Roberts-York, Director of MBI said, “We have had a long and successful association with Europa Technologies, whom we recently honoured with our Partner Award for outstanding innovation for the Global CRESTA Plus product. We are delighted that this valued partner has now extended its offering to include our global Consumer Styles.”