The AccuWeather MinuteCast Mobile Team will be on hand with unique hyper-local, minute-by-minute forecasts and mobile advertising solutions to help attendees.
AccuWeather Global Weather Center – September 25, 2015 – AccuWeather, the global leader in weather information and digital media and one of the world’s leading digital publishers, is sending its AccuWeather MinuteCast® Mobile Team to New York City’s Advertising Week XII event, September 28-October 2, to keep advertising industry attendees prepared and informed during the global marketing leadership conference.
Though the forecast for most of the event is partly sunny and seasonably warm, temperatures will drop on Thursday with clouds developing on Fridayand the possibility of rain. The AccuWeather MinuteCast Mobile Team will keep attendees informed with AccuWeather’s unique, patented MinuteCast minute-by-minute precipitation forecast, available on award-winning AccuWeather apps and AccuWeather.com, and free to all users.
“AccuWeather is one of the world’s largest and fastest-growing publishers with the top mobile weather site available, focused on personalizing the weather to improve people’s lives,” said Steven Smith, President of Digital Media for AccuWeather. “We will be on location in NYC to reinforce the relevancy and immediacy of weather information with Superior Accuracy™ to attendees, available exclusively from AccuWeather. Unique, innovative solutions like MinuteCast are just one way that AccuWeather is generating the highest consumer and advertiser interest across digital platforms in the company’s history.”
With over 1.5 billion people relying on AccuWeather forecasts every day, AccuWeather is the world’s #1 weather source. AccuWeather digital properties have grown at record rates, reaching a rapidly-expanding global audience with forecast and video content available through web, mobile web, apps, and emerging platforms such as wearables and smart TVs.
The AccuWeather MinuteCast Mobile Team will be on-site at various locations during New York Advertising Week with umbrellas to guard against rain or sun, and mobile devices to educate crowds on the go about AccuWeather’s unique mobile advertising benefits.
The AccuWeather app with MinuteCast is free and available across all AccuWeather digital platforms. Consumers can visit www.AccuWeather.comfor more information or to download the app.
To learn more about advertising with AccuWeather, visitwww.AccuWeather.com/MediaKit.
About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people every day rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space