LONDON, 30 November, 2011 – Telmap, the original pioneers in mobile location-based services, today releases the fourth edition of Telmap Metrics Report, which is released on a quarterly basis, summarizing usage and activity conducted through Telmap based solutions.
Telmap provides white-label, fully hosted and managed location-based services to over 26 mobile operators globally, serving 7 million end users around the world. As such, Telmap has a broad perspective and vast knowledge that when viewed collectively can be beneficial to the LBS industry as it represents a large chunk of mobile search, mapping and navigation sessions conducted in the market today.
This quarter we have decided to take a closer look at the difference between the number of address searches to points of interest (POI) searches. October 2010 was the tipping point, where the number of POI searches was larger than the number of address searches. This trend is consistent since then, and while both types of searches increase year over year, the number of POI searches grows at a much faster pace (POI searches by 361%, address searches by 33%). We believe this is due to the strong emphasis given in the Telmap Mobile Location Companion to using the app for much more than navigating from address A to address B, focusing on delivering ultra-local content in each market. It seems that with time people get more accustomed to this change and its benefits.
Q2, 2011 was the first quarter where Telmap saw the number of new activations on Android devices surpassing the number of new activations on the iPhone. This trend continues into Q3, 2011 and Android is once again our number one OS with 30% of new activations.
Q3, 2011 is the first quarter where we no longer see Nokia devices in the top 10 devices list.
The full report is available for download on www.telmap.com, where you can also to register to be notified whenever a new edition of the report is available.