GfK’s Map of the Month for May shows the regional distribution of babies and toddlers under the age of three in Germany in 2024. According to the Federal Institute for Population Research (BiB), the birth rate in Germany is the lowest it has been since 2009. But which German regions have the highest share of children […]
Map of the Month: GfK Purchasing Power for Germany, Austria and Switzerland 2024
GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2024. With an average per capita purchasing power of €52,566, the Swiss once again have significantly more money available for spending and saving in 2024 than the inhabitants of Austria and Germany. Austrians have a […]
RegioGraph 2024 now available GfK releases update of geomarketing software
Bruchsal, Germany, March 21, 2024 – GfK is now delivering the latest version of its geomarketing software RegioGraph. In addition to updated 2024 maps and purchasing power data, RegioGraph 2024 contains numerous new features. Users will now be able to find duplicates directly in the software, calculate replacement locations and drive-time zones for sales representatives […]
GfK releases new digital maps for Australia
GfK has released a new, completely overhauled map edition for Australia. Along with more detailed coastlines, the new digital maps reflect the latest status of the country’s more than 57,000 statistical areas and 357,000 mesh blocks. Detailed, up-to-date digital maps are an important prerequisite for location-based market analyses.
GfK releases new geodata for Australia and New Zealand
New digital maps for regional analyses “Down Under”
GfK releases 2016 purchasing power for Austria and Switzerland
New 2016 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. GfK’s study reveals the regional distribution of this purchasing power.
GfK’s Map of the Month – Purchasing power USA
GfK’s Map of the Month for October illustrates the 2015 per-capita purchasing power in the counties of the United States of America (source: GfK).
GfK study on retail conditions in 32 European countries
GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity, changes in retail due to eCommerce, as well as a turnover prognosis for 2015. The study will appear in the forthcoming edition […]
GfK releases new digital maps for Russia
2015 GfK map editions for Russia: up-to-date geodata on districts, postcodes and topographic features
GfK releases new digital maps for 16 countries in North and South America
2015 GfK map editions for North and South America: up-to-date geodata on municipalities, postcodes and topographic features