GfK has released a new, completely overhauled map edition for Australia. Along with more detailed coastlines, the new digital maps reflect the latest status of the country’s more than 57,000 statistical areas and 357,000 mesh blocks. Detailed, up-to-date digital maps are an important prerequisite for location-based market analyses.
New digital maps for regional analyses “Down Under”
New 2016 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. GfK’s study reveals the regional distribution of this purchasing power.
GfK’s Map of the Month for October illustrates the 2015 per-capita purchasing power in the counties of the United States of America (source: GfK).
GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population’s total expenditures, inflation, sales area productivity, changes in retail due to eCommerce, as well as a turnover prognosis for 2015. The study will appear in the forthcoming edition […]
2015 GfK map editions for Russia: up-to-date geodata on districts, postcodes and topographic features
2015 GfK map editions for North and South America: up-to-date geodata on municipalities, postcodes and topographic features
Bruchsal, Germany, March 12, 2015 – Germany’s socio-demographic profile varies significantly on a region by region basis. This is the finding of the study “GfK Demographics Germany 2014”. GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types. Due to newly available data, the current study reveals a higher […]
GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called “geomarketing” – for companies across all industries.