Email precedence as a primary business and professional communication medium. Organizations not only interact with their customers via email but also use it to share confidential information such as financial reports, employee records, credit details, etc. As all the critical data is linked with the email box in one way or another, it is directly […]
Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join […]
Email marketing is consistently giving the best ROI among all digital marketing channels, and 2021 is not going to be an exception to it. An estimated 319.6 billion emails will be sent and received each day in 2021, with ROI projected as high as 4400%. That’s a highly promising figure but sending out emails in […]
With email marketing being the most effective channel to trigger a user’s actions, timely personalized and hyper-relevant content is the need of the hour, which is slowly evolving. Therefore, businesses that need to continue communication with their customers need an impactful and inexpensive tool parallel to other marketing methodologies.
You have meticulously crafted an email for your target audience for gaining high CTR (Click-through-rate), but what happens when your audience does not read the same?