Social media may or may not have a direct impact on your website’s ranking on search engines. But the truth is that social media channels play an incredibly critical role in helping businesses get their content to a larger online audience. They can provide your business exposure like nothing else.
Email marketing is still a very powerful tool to use in today’s world, despite the presence of social media channels.
Brands like Uber, Airbnb, Netflix, Amazon were not the market leaders a decade ago like they are now. They have set the benchmark for the services that allow people to go about their daily lives.
When you get people onto your website, you need to grab their attention right from the off. With so many different alternatives out there, it is more than likely that they are going to look elsewhere if your homepage does not fit the bill. There are several different elements that make a great homepage, and […]
The United States is virtually breaking off from the perils brought by the COVID-19 pandemic. With almost the country’s population vaccinated, businesses of all sizes start to get back on their feet. However, the road to recovery is not easy as it seems.
Email precedence as a primary business and professional communication medium. Organizations not only interact with their customers via email but also use it to share confidential information such as financial reports, employee records, credit details, etc. As all the critical data is linked with the email box in one way or another, it is directly […]
Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join […]
With the development of the Internet, regular phone lines have almost disappeared. Luckily, there is a more convenient and effective solution, which is called Voice over Internet Protocol, or VoIP. Hottelecom offers virtual telephony services to enhance your office work. IP communication is a modern analog for phone calls, which are now available […]
Welcome to the big, wide world of search engine optimization (SEO). If you’re running an eCommerce business in 2021, you’re probably familiar with the term — it’s an area of digital marketing that involves creating good content, improving your website experience, cleaning up your code, and building backlinks to give your page a boost on […]
The term describes the use of digital (possibly interactive) media content in advertising and information software like Kit Cast for: