Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join in building strategies that also attract your new prospects and turn them into existing ones.
Now that you know both customer retention and acquisition lay an equal weightage in growing your business let us discuss seven practical tips to reach out to customers (existing and new) to increase your online business digitally.
Leverage the omnipresent email services
Amongst a pool of marketing tactics and techniques, email has been one effective medium of communication that almost all businesses have widely adopted around the globe. With the use of the internet, various B2B and B2C communications have now been possible, making it possible for maximum customer interaction and communication.
Businesses can spread the word about products, services, promotional events, and more to reach their target audience. As an emerging business, you can also leverage full service email marketing to utilize effective ways to reach your target audience.
Create a visually attractive website.
As per reports, a visually attractive website can drive more traffic than any other marketing tactic. Maybe you think it is not a brilliant idea to spend time and money on designing a visually attractive website but imagine yourself landing on a crummy website. Now, will you purchase from a website that is not just visually attractive but lacks polished features too? Thus, focus on polishing your website right from elements such as:
– Website design
– Landing Page, Star Page
– Seamless checkout functionality and more
Establish a strong social presence.
Today, almost every other prospect you find is spending free time on social media. So, if you want to grab their attention, you need to focus on creating compelling content. It will help you build brand awareness, target your audience, promote your products and services, and grow your business.
You can also connect with them through direct messages(DMs), get reviews, respond to their queries and questions, notify them about their orders and purchases, and the like. Staying active on leading social media platforms will help you improve and empower your customer experience.
Promote customer referrals
Customer referrals have been a blessing in disguise to all sorts of businesses. They are the easiest ways to engage with both your existing and new customers. Suppose your current customers refer your product or service to their friends and family. In that case, it will help you promote your brand loyalty, establish customer relations, generate new leads, and boost your sales.
You can do it in multiple ways with email marketing – create an email designer template, identify the intent of sending the email, introduce new contact, and set the context. You can also send discount coupons and exclusive offers to your existing customers on good referral shares.
Focus on social proof.
Even if you spend time and effort convincing your audience about your high-quality products and services, they will always trust honest feedback and reviews. As per a recent survey, around 91% of customers trust recommendations from their friends and family before purchasing the brand. Request your existing customers to give honest feedback about your brand, products, and services. You can:
– add customer testimonials on your website’s
– landing page,
– home page,
– thank you page, or
– service or product pages
– send emails that start with customer testimonials to attract your target audience.
Thus, if you intend to reach a larger mass and grow your business organically, focus on social proof.
The easiest way to build an engaging customer experience and gather customer appreciation is to keep following up. It is a great marketing tactic to reach out to your customers and help you identify your level of customer experience. Respond to your customer queries through 24*7 online chat service, query forms, or other innovative ways to ensure your customers that they are your top priority.
Follow up with your existing customer or new ones once they purchase from your brand. Thank them and appreciate them for their valuable purchase.
Generate regular customer surveys.
To stay informed about your customer behaviour, needs, and demands, you must send out occasional survey forms. It will help you elicit what your customer likes the most, how you can improve your products and overall customer experience, and what new products you must add to your brand.
Moreover, it will also help you build brand loyalty by engaging your customers and asking for their input with a boost in sales and profits. So, a quick regular customer survey will benefit you in the long term, considering the customer experience and your brand visibility.