Email marketing is consistently giving the best ROI among all digital marketing channels, and 2021 is not going to be an exception to it. An estimated 319.6 billion emails will be sent and received each day in 2021, with ROI projected as high as 4400%. That’s a highly promising figure but sending out emails in such huge volumes is impossible without email automation.
It helps businesses get in touch with their customers and propels their growth through facilitating engagement, client servicing, and sales. Today, we will understand how you can use email marketing automation to accelerate your business’ growth. All you need is email campaign blueprints, HTML email marketing templates, and email marketing software. Read ahead to know more on the subject.
What Is Email Automation
Email automation refers to user actions as predefined ‘triggers’ for sending an email. It is often personalized and serves the interest of the receiver. Predefined workflows are used to achieve email automation, and the email automation software generates user-specific data with each interaction.
You can also schedule emails to particular segments of your subscribers. Thus, you can reply to customers’ “forgot password” requests, welcome new subscribers, and send marketing offers to disengaged subscribers and much more without doing it manually.
The Email Automation Advantages That Help Your Business Grow
Email automation generates abundant growth opportunities for businesses as they can execute many operational tasks without it costing them an arm and a leg. For instance, the email marketing software helps build personalized emails using dynamic content blocks to foster healthy relationships with subscribers.
They segment your readers based on their recent activities, purchases, and engagement, so your marketing efforts are always targeted towards maximum results.
You will get insights into which type of email copies perform the best, what is the best time to approach your subscribers for promotional offers, gather their preferences, and service consumers asking for help. Email automation guides your marketing efforts and ensures you develop the most relevant marketing materials for people who are most likely to buy from you.
It helps you develop strong relations with customers and stakeholders to reach out to them on personal events and public festivities. Most importantly, it helps your business to do everything right- timing, person, and place (inbox.)
Different Types Of Email Campaigns That You Can Run Using Automation
That’s enough of the basics. Here’s the list of different email campaigns that you can run using automation solutions. They will help your branding, and bigger corporations already use them, making it a time-tested growth hack:
#1 Welcome Email Series
Welcome emails can boost your revenue by upto 30% per email, generate 3x the transaction rate when compared to standard emails, and 74% of customers signing up for mailing lists expect to receive them. They are necessary as businesses prefer engaging new leads within the first 48 hours. Email automation helps you send welcome emails like this one to make the most out of every new subscriber:
#2 Cart Abandonment
Every year, $18 billion are lost in ecommerce sales due to cart abandonment. That’s a heavy leak in your sales funnel. Thankfully, you can fix it using cart abandonment emails as they have an open rate of 41.18%. A study finds that sending these emails within the first hour helps recover 20.3% in lost sales, 12.2% when sent within 24 hours, and 7.7% when approached after 48+ hours.
#3 Purchase Confirmations
Sending purchase confirmations is a great way of building trust, and it also extends multiple opportunities. You can send customer reviews as social proof to reinstate their decision inside purchase confirmation emails. You can also seek their opinion on the purchase experience. Many brands also prefer including FAQs regarding the product along with the tracking id and other instructions. Have a look at this example:
#4 Cross-selling And Up-selling
Automating cross-selling and up-selling can be one of the biggest advantages for growing businesses. The email automation solutions use the extensive data collected over time to understand customer preferences, buying behaviour, and combining it with their website activity helps you recommend products to get additional revenue. You can use them to increase the average lifetime value of a subscriber, as shown in this example:
#5 Customer Servicing
Emails are highly preferred communication channels when it comes to lodging complaints and raising concerns. Email automation ensures that you revert the agitated customers within short time frames and address their concerns systematically. Even acknowledging receipt of complaints cools them down while you assign the matter to customer service representatives. In other cases, transactional emails can resolve queries on your behalf.
#6 Re-engagement Email Series
Every year, you lose almost 56% of your subscribers. This is a serious concern for email marketers considering the investment made in list building and lead warming. Re-engagement emails help target dormant leads and discard them strategically to maintain list hygiene.
Email automation fast tracks your growth by giving your emails a one-on-one feel, perfect timing, efficiency in addressing their needs, and generating valuable insights. They help you nurture leads, distribute content, and shape customer journeys proactively. All in all, email automation is a highly cost-effective solution for growing your business without depending on any platform. I hope you find this article insightful.