The world of online marketing is a crowded space, and there is intense competition for user attention. In such a situation, brands are always on the lookout for techniques to improve their brand’s visibility. While SEO blogs, the use of infographics and images do have a role to play, videos are undoubtedly the most efficient way of achieving digital visibility.
In today’s times, most people are lazy, and they would rather watch a video than read textual content. With a whooping cent-per-cent hike in mobile video consumption every year, this trend is expected to continue in the days to come.
One of the biggest advantages of video is the fact that people are likely to share it with their peers if they find it enjoyable. That way, your brand gets publicity without you having to put in any extra effort. Here are some ways in which you can leverage the power of video to boost your digital visibility.
Know Where to Post Your Videos
Simply creating high-quality video content will not suffice, and you need to know where to post them. Most people simply rush to YouTube whenever they create a video. For the best visibility, you need to invest your efforts in identifying the platform where your target group is more likely to be.
In this regard, Veoh, Metacafe, Vimeo, and DailyMotion are some of the other options that you may want to consider. If you are looking to boost your conversions, incorporating videos in the landing pages is a smart decision. Similarly, you may want to post relevant videos on your brand’s social media handles.
If you write blogs (or have guests posting them on your website), you can consider adding videos to the blog pages. That way, people who accidentally stumble across your blog will be more likely to stay on it. Your bounce will come, and an increase in the brand’s online visibility can be noted.
Video Backlinks to Company Website or Webpage
There are several video-sharing platforms such as Facebook, IGTV, YouTube, etc., that you can use to post your Video content. Try to add the link to the relevant webpage in the video description.
If you are commenting on someone else’s video, you can consider adding a link to your webpage. However, make sure that your comment is relevant to the video in question, and the link takes one to a page that is pertinent to the video.
Videos Decrease Bounce Rate
Videos do more than simply attracting potential customers to visit your website. Since most people enjoy the video viewing experience, they are more likely to stay on your website if you give them high-quality video content. This has two-fold advantages. Firstly, when a potential customer spends a long time on a website, they are more likely to get attracted to the things that are offered.
That way, you increase the chances of a potential customer making a purchase. Also, when multiple viewers spend a long duration on your websites, the search engine deduces that the website has a lot of useful information. That way, they rank your website higher on their search results, thereby contributing to your online visibility. See more in 5 steps that decreased our bounce rate
These days video content creators are easier than ever before, and a lot of people are creating innovative content in their area of expertise. Some such influencers are more popular than others, and you can consider teaming up with them to boost your social media visibility. Start by identifying an industry-relevant influencer whose followers consist of your target group.
Reach out to them and try to work on a collaborative video. Do not hesitate to incentivize the influencer for such a collaboration. Alternatively, you can team up with a non-competitive brand that caters to a part of your target group. Such partnerships usually involve the two brands promoting each other and are a great way to reach out to a larger audience.
A good fraction of mobile video viewers watch the content while they are on-the-go and their phone is on silent. Investing in audio-agnostic videos will allow you to get your message across to such viewers.
Spend some time evaluating the different ways in which you can get the message across without relying on words. From a change in color scheme to the use of subtitles, there is a lot of room for experimentation. Understand that the biggest perk of catering to this type of audience is the fact that people are more likely to share a video that they watched at school or work.
As you venture into video marketing, you need to stay true to the basics of search engine optimization. Spend time identifying keywords that are relevant to your content and include them in the title and description. Try to have subtitles or closed captioning in your video to increase its visibility to search engines.
The use of hashtags is encouraged when you are posting a video. Encourage your viewers to like and comment on your videos as that will make the video appear on the feeds of others. Understand that some platforms are very specific about the type of content they encourage.
While Instagram prefers videos shot in portrait mode and those that are up to 30 seconds long, YouTube is the ideal place for long-form video content. While it is acceptable to cross-promote your videos, make sure that your video is suitable for the platform you are posting it in.
With an ocean of digital content, you need to walk the extra mile to ensure that your content stands out and catches the eye of the target group. This is possible only when you focus on strategizing your videos and optimizing them for search engines.
Knowing where to post your videos and taking proactive measures to tackle low bounce rates will help you gain digital visibility. You can then explore newer video trends and come up with ways to boost conversions through video and drive better traffic to your website.