Indeed an interesting quote from an analyst in the video… Apple needs to own maps… they need to own location. It seems David Rumsey enjoys the 3D capabilities of Apple Maps and seems to indicate that the user experience is a little nicer with Apple – indeed Apple is good at making a good experience for the user, however, with maps it really is all about the data! From David Rumsey… “no map is ever perfect”.
One has to think that the recent shake-up at Apple and reorg of several key architects may have resulted somewhat by the recent issues with the roll out of Apple Maps…
