A friend of mine has been on the fence for about a year now and has finally forayed into Twitter and setup a profile. so now what? Well, firstly, I encouraged him not to expect miracles overnight. I also remind him that Twitter is about sharing. For those wanting to "do Twitter" simply to get […]
The social media strategy – a starting point
There’s hardly a day that goes by where I don’t hear someone discussing social media and wondering how/where they should start. There’s also not many days that happen where I don’t receive a request from a company or a PR person regarding how they should go about "doing social media" or how could they get […]