Ever wonder what SXSW is all about or why the event has so much hype? For artists and entertainers it’s all about pushing the limit… for the interactive crowd it was all about getting your app seen and used by as many people as possible. I had the pleasure of spending a few days in Austin Texas during the event this year, however, David Masters, Michael Richards, and Joe Binks were commissioned by Nokia to create a film that answers the question “Why Are You At SXSW?” Enjoy the video – see Vimeo Channel here
INAUSTIN from david masters on Vimeo.