CHARLOTTE, N.C., Dec. 21, 2015  — MapAnything, Inc., a mapping, geo-analytics and location intelligence solution provider for users of Salesforce, today announced it has completed a $7.3 million Series A round of financing. Greycroft Partners led the round with participation from Harbert Venture Partners, Salesforce Ventures and individual investors Michael Lazerow and David Stern. The funding will be used to expand sales and marketing efforts and accelerate product development.

Mapping and Geo-Analytics Solution Provider to Accelerate Growth and Expand Product Offering

Founded in 2009 by CEO John Stewart and CTO Ben Brantly, MapAnything, Inc. is a Silver partner in the Salesforce ISV Partner Program. With more than 750 customers globally, ranging in all sizes and industries from small businesses to international enterprises, the company offers its mapping and geo-analytics solution to Salesforce users through the Salesforce AppExchange.

The company’s flagship product, MapAnything™, provides mapping, schedule planning, route optimization, real time geo-location, territory management, geo-analytics and gives Salesforce users a “Map-Centric” experience.

“We are excited to start the next phase of MapAnything’s journey,” said John Stewart, CEO of MapAnything, Inc. “The funding will allow us to address the demand for our MapAnything™ App and expand our marketing and sales efforts domestically and internationally. In addition, we will be launching a new suite of geo-focused apps as we extend the MapAnything family of products.”

“The Salesforce ecosystem continues to be a launch pad for technology disruptors. In the case of MapAnything, this means giving business users, such as field sales executives, the ability to view and interact with their Salesforce data in a new way,” said John Elton, Partner at Greycroft. “We are committed to sharing both our expertise and providing the financial support needed to help to fuel MapAnything’s innovation and growth.”

“The market potential for a location intelligence tool built for the business user is endless. Right out of the box, MapAnything delivers ROI, and companies of all sizes and industries will benefit from using it. Its ability to solve multiple, high-calibre business issues — all of which negatively impact growth — makes it a true game-changer,” stated Wayne Hunter, managing partner at Harbert Ventures Partners.

“John Stewart and Ben Brantly are entrepreneurs in the true sense of the word, and their ability to organically grow MapAnything resonated with me. This is truly an impressive feat that goes against the grain in today’s marketplace,” said entrepreneur Michael Lazerow.  “I look forward to helping MapAnything accelerate growth.”

Greycroft Partners
Greycroft Partners is a leading venture capital firm focused on investments in the Internet and mobile markets. With offices in the two media capitals of the world – New York and Los Angeles – Greycroft is uniquely positioned to serve entrepreneurs who have chosen us as their partners. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, successfully bring their products to market, and build successful businesses. Greycroft manages $800 million and has made over 100 investments since inception, including leading companies such as AppAnnie, Baublebar, Braintree, Buddy Media, Collective, Extreme Reach, Huffington Post, JW Player, Klout, Maker Studios, Plain Vanilla, Pulse, TheRealReal, Trunk Club and WideOrbit. For more information please visit the Greycroft Partners website at www.greycroft.com.

Harbert Venture Partners
Harbert Venture Partners (“HVP”) is one of the leading institutional venture investors in the Mid-Atlantic and Southeastern United States. HVP seeks to generate superior returns for its investors by identifying and investing in the most promising emerging growth stage technology and healthcare companies in the region. The HVP team combines substantial investment, advisory, and operating experience with capital and industry contacts to support great entrepreneurial teams in successfully executing their growth plans. Over the past decade, HVP has been fortunate to invest in a number of leading companies in its market, including current sector leaders such as Clarabridge, Clinipace, Invincea, Kaleo, Netsertive, PeopleMatter, Unitrends, and WellCentive. HVP is an affiliate of Harbert Management Corporation, an alternative asset management firm with approximately $4.0 billion in assets under management as of November 30, 2015.

Salesforce Ventures
Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Salesforce, Salesforce App Cloud, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, Inc.

Michael Lazerow
Michael is a serial entrepreneur, investor, writer and painter best-known as the founder of Buddy Media, a social marketing software company that was purchased by Salesforce in 2012 for $689 million. Michael most recently served as Salesforce’s chief strategy officer. With 65 personal early-stage investments, including Buzzfeed, Domo, Mashable and Dash Radio, Michael is one of the most prolific tech investors in New York City, where he spends much of his time cheerleading, providing therapy to and coaching entrepreneurs. Michael and his wife Kass are avid philanthropists through the Kass and Michael Lazerow Family Foundation. Their support and leadership of Cycle for Survival has helped raise more than $76.5 million for cancer research to fund 100+ clinical trials and research studies.

David J. Stern
David Stern, Commissioner Emeritus of the National Basketball Association, completed his three-decade tenure as NBA commissioner on February 1, 2014.  As commissioner, Mr. Stern built the model for professional sports in league operations, public service, global marketing, television distribution and digital technology.  He oversaw the NBA’s extraordinary growth with seven new franchises, a more than 30-fold increase in revenues, a dramatic expansion of national television exposure and the launch of two leagues, the Women’s National Basketball Association and the NBA Development League.  He negotiated the first anti-drug agreement in professional sports and introduced the salary cap system and revenue sharing to the NBA.  Mr. Stern was inducted into the Naismith Memorial Basketball Hall of Fame and the Sports Broadcasting Hall of Fame in 2014.  He is a 2013 recipient of the W.E.B. Du Bois Medal, awarded by Harvard University in recognition of contributions to African and African-American culture, and a recipient of the Yale Legend in Leadership Award, awarded by the Yale Chief Executive Leadership Institute to celebrate contemporary business leaders who have made transformational contributions across sectors.  He is the chair emeritus of the Trustees of Columbia University and serves or has served on the boards of Beth Israel Medical Center, the Rutgers University Foundation, the National Association for the Advancement of Colored People, the Martin Luther King Jr. Federal Holiday Commission, the Thurgood Marshall College Fund, the Paley Center for Media, Jazz at Lincoln Center, and the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria.  He is also a member of the Council on Foreign Relations.  A native of New York City, Mr. Stern is a graduate of Rutgers University and Columbia Law School.

About MapAnything, Inc.
Founded in 2009, MapAnything, Inc. is a Silver Salesforce ISV Partner. The company has been included on the Inc. 500 – the annual list of the fastest growing private companies.  With over 750 customers globally, MapAnything™ its Force.com native mapping and geo-analytics solution has been named a Customer’s Choice – Highly Reviewed App by Salesforce users. To learn more, visit www.mapanything.com.