– Improved GeoData and Demographic Reporting for Sales & Marketing Professionals
LOWELL, Mass., May 7, 2015 — Map Publisher SpatialTEQ Inc., developer of North America’s premier affordable business mapping software, today announces the release of MapBusinessOnline.com 4.5 (MBO) – expanded business data and demographic data reporting for sales and marketing professionals across North America and the UK. With this release Map Business Online business mapping software introduces improvements to data visualizations, report generation options, callout controls, and location point and map color coding capabilities.
Data Window Enhancements and Reporting Options
MapBusinessOnline 4.5 geographic search tools and the Data Window or data sheet view, now include demographic report buttons for easy report generation. Users can select this button to summarize demographic data by selected geographic extent and include report views in the map as a text box. Users may also export report results to CSV file format for use outside the map application.
MBO Data Window database controls will now include the ability to cut and paste data from the Data Window and user created marketing lists into Excel. MBO Data Window improvements also include the ability to search zip code ranges, apply column width controls, and the ability to reorder fields. Data window search filters will now allow users to filter by a defined series of zip codes.
Color Coding Improvements
MBO 4.5 adds the ability to summarize by numeric value, imported and color coded locations by state, county, zip5 code, zip3 code, MSA, city or Census tract. During the color code process MBO users will be offered the option to summarize numeric data by map layer. This new color coding option enables the ability to view sales totals by zip code using colored circles or charts for symbols. All MBO color coding dialogs, except heat maps, will be expanded to enable group color code locations summaries by state, county, zip5 code, zip3 code, MSA, city or Census tract.
A recalculate button will enable easy recalculation of updated datasets preserving color coding schemes and saving time. The color coding dialog will include options for excluding negative, zero, non-positive and empty values from range calculations. Color coding will now support unique values in numeric fields.
New Callout Options
Responding to many feature requests, MBO location point callouts (labels) will now include size control and additional content control. Users will have the option to select compact or regular size callouts. Other callout controls include background color, format adjustments to originating column, and the assignment of up to five data values.
About Map Business Online
From the creators of BusinessMAP, www.MapBusinessOnline.com has been providing sales & marketing professionals with affordable and intuitive web-based business mapping software for Macs and PCs since 2010. Design, edit, and share maps that reflect your business. Create and manage sales territories that drive accountability into your sales force. Replace discontinued Microsoft MapPoint with MapBusinessOnline. Access optimized multi-stop routes to control travel costs. No other map software solves so much for so little.