Telmap offers a new business value proposition and perspective on local search, mapping and navigation for mobile consumers, supported by NAVTEQ location content
LONDON, 7 March, 2011 – Telmap, pioneers in mobile location-based services, today announces the availability of a new business package which enables mobile operators to bundle local search, mapping and turn by turn navigation into customer subscriptions. It has been developed in relationship with NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world.
The deal offers significant benefits to both operators and consumers. As location based services and navigation are clear value adds to mobile subscribers with GPS-enabled devices, this offer presents the opportunity for mobile operators to significantly increase customer loyalty and reduce churn on all mobile tariffs by offering Telmap location-based services for free to consumers. Usage can be driven by a broader use of the search, mapping and navigation features by a larger reach of consumers.
Those mobile operators who commit to the introduction of location-based services across their entire customer bases, will benefit from a heavily discounted rate from Telmap for the basic local search, mapping and navigation features – making it viable to include it free to consumers in all their GPS-enabled handsets.
In addition, new revenue streams can be generated by offering consumers additional premium services such as traffic information, speed cameras, micro payments, fuel prices and city guides. Further opportunities include leveraging location based advertising which enables advertisers and local brands to deliver highly-targeted, very relevant and actionable offers to consumers. Special offers, coupons and vouchers can be linked to outlets nearby and consumers guided in one click to the retail location thanks to the Telmap Mobile Location Companion.
“Telmap has been a valuable partner to mobile operators for many years and with this new package, we are confident that they will now be in a great position to better compete in, master and ultimately win a significant share in the location-based services marketplace”, said Oren Nissim, Telmap CEO.
“NAVTEQ’s objective is to allow more and more people to benefit from our cutting edge location aware content and services by supporting our industry customers,” added Bruno Bourguet, Senior Vice President, NAVTEQ Sales EMEA. “This initiative with Telmap and mobile operators will enable tens of millions of consumers to benefit from our range of products.”
About Telmap
Telmap is a world leader in mobile location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location-based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.
The company’s flagship product, Telmap Mobile Location Companion is the world’s first personalized mobile location companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets. A complementary web companion is also available, as well as a robust location platform with a set of APIs to support Telmap customers in delivering a strong LBS strategy.
Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, and more.
For more information, please visit www.telmap.com, or look for the Telmap page on Facebook.