When it comes to video games, it is necessary to view them such that they encompass more than just a hobby or form of entertainment. Also, it is important to note that ESports got to a new level as Alaska, Ecuador, and over forty teams competed for a cash prize of over one billion dollars.
From Dota 2’s record-breaking The International to Fortnite’s massive World Cup payouts, online games have successfully created multi-million-dollar prize pools.
This brings one to question how these large sums come into play. Briefly speaking, corporate sponsorship, innovative funding models, and more importantly, community engagement make it all possible. In this article, we will delve deeper into the logistics of such prize pools. Read along!
5 Ways Online Games Build Prize Pools
1. Crowdfunding
Crowdfunding is a process where several parties come together to kickstart this community fund. These parties often invest in games produced in developing nations that were lacking in economic growth but had timeless assets such as high complexity and never-ending intrigue. These assets specifically offer many amazing features to ensure that everyone from ESports players to casual gamers is having the time of their lives.
Here’s the good part: such a system offers innovative changes to how prize support and sponsorships can be managed. This way, players go out of their way to not only buy currencies from the games but are heavily engaged in the gameplay, constantly looking forward to supporting their teams and wanting to compete with fans worldwide.
2. Corporate Sponsorships and Advertising
Brands looking for modern customers cannot ignore the potential of esports tournaments. Events from diverse industries and sectors like technology, energy drinks, and even luxury goods have corporate sponsorships.
They are paid back handsomely in terms of money with the help of advertisements, large amounts of brand engagement, and logo promotions.
3. Game Developers Investing in Esports
To some extent, many game developers sponsor prize pools for their games to drive interest and improve the competition behind their creations. By providing high-risk tournaments, developers can entice talented athletes and dedicated fans, keeping their projects continuously watched. You can find games with high turn-outs and seamless withdrawals at DMWin App!
Moreover, Epic Games in 2019 drew attention for promising $100 million worth of prizes for the competitive events of its game ‘Fortnite’. Developers understand that prize money that is larger leads to larger attention, which leads to larger engagement from players and larger revenue.
4. Revenue from Streaming Platforms
Prize pool funds are also obtained from streaming sites such as Twitch and YouTube Gaming. Esports contests generate a lot of attention all over the world and so, sponsors buy the rights from tournament organizers to broadcast their events. Besides, other programs advertise services and products during the live streams that are on.
The revenue-sharing scheme between tournament organizers and the streaming platforms is beneficial in that it helps create an environment of continual funding to make a multi-million prize pool environment realistic.
5. Merchandise Sales and In-Game Promotions
Fan loyalty is utilized by tournaments through merchandise sales and in-game promotions. Fans loyal to certain teams and events are always willing to buy branded merchandise including jerseys, hats and other memorabilia, all of which are likely to be tournament-funded.
Plus, if players realize that some money goes towards the prize pool level, they are more inclined to spend a lot more. This is a combination of promotion and community building and contributes towards making the event more financially viable.
Conclusion
The prize pools that reach millions of dollars in online gaming are not successful only due to one reason but are made possible due to forward-thinking funding systems, business sponsorships and a supporting community across the world. From crowd financing to streaming and selling games, the gaming sector has learnt the ropes on how to make a commercial success out of the things people love.
