The gaming consoles and gaming CDs are a long gone story. Now is the time for online gaming, or, we can say, cloud gaming, where players from different parts of the world can connect and play games. This is something that we all know. But what we don’t know are the factors that collectively complete a game and make it ready to launch in the global market. One major thing that plays a crucial role in the emergence of the gaming industry is video game localization services.
When developers were creating games for international players working day in and day out, they didn’t get the desired response from the audiences. After doing thorough research, they ended up finding that players do not like to play games that are not available in their native languages. This is when the importance of creating games adapted to regional preferences came to the forefront.
Understanding Regional Gaming Preferences
Even though the concept of gaming app localization isn’t new, most developers are still unaware of it. In simple words, understanding the regional gaming preferences of the players is called localization. It includes learning about the linguistic and cultural backgrounds of the target audiences and complying with their preferences to provide them with a personalized gaming experience.
Let’s see an example for a better understanding. Have you ever gotten your hands on Tekken 7? While selecting the characters, you see players from different backgrounds, wearing different costumes, and speaking in their respective languages. If we see Marshall Law, we immediately understand that this character is named after the Chinese hero Bruce Lee and represents Chinese culture.
The reason behind this is to show the importance of the language and culture of players from diverse regions. And the popularity of Tekken is in front of the whole world. Do you know, how the game came this far? One significant reason is localization.
The Power of Localization
It is indeed a powerful tool that can change your fortune in the global gaming industry. There are uncountable examples available that only focused on adding color to the games and ended their careers within a short time. It won’t be wrong to say that localization buys you time to showcase your capabilities as a gaming brand.
Localization is a complex process. It encompasses simple translation limits and allows you to push to the maximum capacity. The process includes localizing the:
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Textual Elements
If textual elements convey the app descriptions or the game’s name, localization is way more than that. In games, characters have their signature dialogues, monologues, and in-game descriptions. Along with that, the menus and buttons also fall into the same category. They are altogether counted as textual elements that are required to localize according to the multilingual and multicultural players’ preferences.
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Visual Elements
Adapting visual elements such as graphics, symbols, color schemes, and characters is also crucial for successful global reach. Working with a professional translation company helps you localize visual elements in the way players like them.
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Audio Elements
How can we forget about the audio elements such as voice acting, music, and sound effects? Localization helps you provide an exceptional gaming experience by resonating with the target audience.
Overcoming Language Barriers
What we didn’t discuss earlier is that localizing a game presents various challenges. Usually, technical terminologies are used in games. Like every game, it has unique terms that differentiate it from the other games available on the market. But the given name or used terms are not easy to chew for players around the globe.
Due to language barriers, they won’t be able to comply completely with the game’s idea, and this is why they divert to some other game. I guess, this is the reason why players of PUBG and COD always quarrel. Some find COD interesting and some find PUBG interesting, that’s probably because both games are based on the same idea, but the difference in visuals, audio, and user experience is prominent.
Anyhow, professional translators or localizers are field experts. They do not only convert words but also adapt a game to provide a personalized experience to players. If a player gets their hands on your game, they feel like it is specifically made for them.
Localization and Player Experience
Player experience is directly proportional to the connection that they develop with the game. Have you ever seen someone throw their phone away out of anger? That’s because they were completely indulged in the game and lost to their competitors. Anyhow, to make a game like this that keeps the player connected to it, associating with a professional gaming and app localization company is the key. It ensures that users get exactly what they are expecting from you but with a local touch. It is important because this becomes the reason for your success in the global market.
Concluding Remarks
Video games are a booming industry that gives developers the chance to come up with their ideas and win hearts. However, this can only be done when their games resonate with international players’ local preferences. Localization is the ultimate tool for gaming companies that want to grow globally and secure success in a highly saturated market.
