The United States is virtually breaking off from the perils brought by the COVID-19 pandemic. With almost the country’s population vaccinated, businesses of all sizes start to get back on their feet. However, the road to recovery is not easy as it seems.
In Seattle, businesses felt the brunt of the COVID-19 pandemic when it hit its bustling business landscape in March 2020. However, before the pandemic hit the United States, Seattle was ranked as the third most vibrant market in the country. The ranking is based on the strong job gains, the area’s educated workforce and talent, and its healthy wage growth.
Thus, Seattle SEO experts suggest businesses should start focusing on applying digital marketing strategies to help them recover quicker from the effects of the pandemic.
Below are the five post-pandemic digital marketing strategies businesses should follow with long-term benefits.
- The Importance of Focusing On the Current Following/Customers
It isn’t easy to bring in new customers these days. Thus, business leaders, especially small businesses, should focus more on the ones they already have. In addition, businesses should also focus on those who are still patronizing their products and services despite the economic repercussions brought by the pandemic.
Providing them with good service and discounts will testify how good of a brand this business is amidst a crisis. This kind of marketing strategy alone helps build brand reputation, and of course, will eventually help grow the number of customers.
Also, it is important to provide current customers with new services or offerings and more convenient payment options. It may affect the cash flow for a shorter period, but the stability it brings to the business is long-term and very positive.
- Transition Everything on the Digital Platform
Although everything in the United States is slowly turning back to normal, the whole world is still dealing with travel restrictions and lockdowns. Thus, it would be wise for business leaders, especially businesses in Seattle that offer worldwide shipping for their products or services, to transition completely online.
According to Seattle SEO experts, they noticed that more companies were inclined to build their social media pages, websites, and other digital marketing strategies when the lockdowns started in 2020. According to business experts, this kind of trend will likely continue and will likely become permanent channels for businesses to offer their services online.
With this in mind, now would be the best time for a business to start building its online presence.
- Start Investing in Facebook ads
Facebook has billions of users worldwide. Brands across different industries have also started investing in placing Facebook ads even before the COVID-19 pandemic. Thus, businesses that want to recover from the pandemic should consider investing in Facebook ads now.
The Return on Investment (ROI) on the Pay-Per-Click (PPC) ads have been proven efficient already by business experts. Being active on social media also is a good way to remind customers and people that a brand is doing well amidst a pandemic.
Above all, Facebook ads do not put a hole in the pocket of small businesses. It is affordable and highly scalable.
- Run Exciting Offers and Exclusive Deals
Part of recovering is to bring back the interest of people to a brand or business. Thus, it is a very good way to get their interest back by running exclusive offers or promotions. Try running social media ads and other digital platforms about these exciting promos and offers.
Doing this helps bring in more people to a brand while the current customers and followers will surely come back. Freebies, discounts, and other exciting perks for customers are the ideal offers a business should promote.
- Improve The Means of Communicating with Customers
Customer service is always essential. Thus, improving a business’s communication strategy amidst this pandemic is crucial to immediately determine the customers’ queries. For example, it would be clever to put up a chat or email support on a business website or provide regular newsletters to customers.
Businesses can adopt this kind of communication by improving their communication strategies. For example, aside from the usual contact information, the best way business can run blog posts, articles, and other types of content to let their customers know what they offer.
Following these digital marketing strategies is the best way to hurdle the challenges brought by this pandemic. However, it is not an overnight success. It requires time and effort for a business to feel the benefits of them.