The term describes the use of digital (possibly interactive) media content in advertising and information software like Kit Cast for:
- electronic billboards
- electronic traffic signs
- in-store advertising
- digital door signs
- large-screen projections both indoors and outdoors
How digital signage works
It involves several screens managed and controlled from a central point via a network. Existing product databases can be linked to networked screens. A web interface makes it possible to control the displays conveniently via the Internet.
Advantages
User-friendly digital signage display software allows you to present your information in any location worldwide and still benefit from decisive advantages over classic media. Digital signage solutions are your tool to:
- demonstrate customers sharp, striking appearance and boost your sales at the same time
- communicate with customers directly and in real-time
- provide opportunities for interaction
- behave in a contemporary manner, strive for a modern image
- register a lasting influence on your success
- have a clear stand out from any competitors
You can change the information shown in real-time. So, you don’t necessarily have to spend a lot of budget on digitization. A digital signage solution with Apple TV and Kit Cast app is the ideal decision for small businesses, when even a single screen can offer added value. Digital-savvy customers, in particular, will thank you for this investment.
Checklist for optional result:
Companies that want to use digital signage themselves should consider the following recommendations:
- Define the target audience.
- Which products/offers are best presented in images?
- Should customers be able to call up the information themselves via their smartphone?
- Is outsourcing worthwhile?
- How are the screens positioned?
- Which screen format is best suitable?
Where around Us?
Digital signage is the most effective and fastest way to reach people with customized messages through networks of digital displays. Because it exists all around us, the name is a catch-all term for various technologies used in many different ways for all kinds of digital labeling.
Public use
Whether as a source of information, for advertising purposes, or entertainment, digital signage is increasingly used in public places like:
- train stations
- airports
- hospitals
- universities
- hotels
- shopping malls
- branch institutions like banks, shops
- along roads
- means of transport
You can no longer drive down the street or go to a restaurant, airport, or school without encountering digital signages. Even in many trains, you can now find monitors that inform you about the current route and also display news and weather reports.
New Interaction Dimensions
Smartphones and touchscreens provide the additional possibility of interaction between businesses and customers. Some retail stores use them to call up information on specific products. Other stores offer these screens as express checkouts, where customers can scan and purchase their goods themselves. Scannable QR codes make it possible to deliver personalized content to interested parties’ smartphones. In some circumstances, digital signage can help you to get potential customers to take a closer look at a topic.
To guarantee the best effect, the software used must be easily customizable, scalable, and configurable for all your projects.