Well-designed E-commerce stores by a web design company have never been more important than currently. Actually, about 15.5% of all retail sales globally originates from ecommerce platforms. This even accounts for locations of the world with less than appropriate web framework, implying that ecommerce has a significant existence in developed markets.
Simplify your user journey
Countless studies have revealed that the greater or more complex the trip you need users to take on in order to acquire a product, the higher the probabilities of them quitting. As a rule of thumb, we advise keeping any product inside the distance of 3 actions. This suggests that from the time an individual lands on your webpage, they ought to be able to reach any item inside 3 clicks or scrolls.
By making sure that any item is within 3 actions, you would have efficiently streamlined the user trip. It also reduces the possibilities of an individual ending up being shed or frustrated in the process and therefore giving up.
Another step that you can take is to improve the accuracy of both your internal search and product classifications. The better your website’s systems are for customers to discover their products on, the less hassle they will encounter while doing so. Having said that, you should be weary of having a lot of categories that overlay one another. This would create unneeded complication and thus friction on the individual’s journey.
Bring your e-commerce to your customers
As soon as you are certain of the user journey on your e-commerce store, then it is time to get website traffic to it. There are numerous methods where you can obtain traffic from. For starters, we will be considering Search Engine Optimisation (SEO) which is the art of making your website visible on search engine’s natural positions.
The fundamentals of Search Engine Optimization do apply to ecommerce websites as you require to chart out your keyword phrases to web pages. Nevertheless, Search Engine Optimization for e-commerce websites brings an additional level of complexity. Put simply, with many variants of a single product, online search engine struggle to figure out which page to attribute a search phrase to. Because of this, it is important that you use canonical tags to properly direct product variations to a solitary main web page.
Apart from SEO, you should highly think about developing a profile on social media. Given the ever-increasing quantity of time that individuals invest in social media sites, it makes good sense to target them there. Similarly vital is that while SEO is a pulling force, social media is an advertising and marketing press. Rather than waiting on customers to look for your items, you can present it to them. This enables you to educate them regarding an issue they did not know and provide them with the remedy.