Website design trends are constantly changing and updating. A design that worked a year ago will not work today, and that is why you need to keep on updating your website.
The design of your website plays an important role in conversions. If you visit a website that has poor navigation and a terrible color scheme, instinctively you will leave the website and visit another one. This is what you do not want your visitors to experience. You should contact a Phoenix web design company with expert web designers who can design a website that guarantees conversions. This article outlines a few practices that can help improve your website conversions.
- 1. Minimal Text
Whitespace is critical for a website. You need to ensure that the content on your website covers enough of the page without going overboard. You also need a decent amount of visual information on your website without overloading the reader.
- 2. Shorter Sentences
When writing website content, it is a good idea to keep your sentences and paragraphs short. Too much text on your website will distract the visitor and cause him or her to leave your site for good.
- 3. Suitable Color Scheme
Choose the color scheme of your website according to your brand image. Many people keep the logo and website colors in sync. This is generally the most acceptable approach.
- 4. Clear Call to Actions (CTAs)
Keep your CTAs very clear for the audience. They should be instantly catchy and attract a decent amount of conversions.
- 5. Mobile Design
Your website should be mobile-friendly since your greatest audience will be browsing through the website on their smartphones.
- 6. Minimize Page Loading Time
Any website that takes more than 3 seconds to load is too slow. A few years back 7 to 10 seconds was the average page load time. However, today the competition is so stiff that you need to always put your best foot forward.
- 7. Run Diagnostic Tests
Keep a check on the progress of your website and continuously look for opportunities to improve. Running diagnostic tests will tell you what works best for the audience and what the audience does not want to see.
- 8. Friendly User Interface
You do not want your visitor getting lost on your website. Your website should be navigable and self-explanatory to a first-time visitor.
- 9. Make SEO a Priority
If you are looking to improve your conversion rate, then focusing on your SEO performance is perhaps one of the most important things you can do. Investing time and money into your SEO strategy is definitely a smart move that will pay off dividends in the long run.
- 10. Just Show, Do Not Tell
Visuals will always say more than words. Use fewer words and more visual information. The majority of your audience will understand what is going on and appreciate the visual interest of your website.
- 11. Consistent Branding
The branding of your business should remain constant; jumping from one strategy to another will only confuse your customers, and you will eventually lose them.
- 12. Reduce Choices
When you present too many options to the customer they suffer from analysis paralysis. Use your homepage to market only one product which may eventually turn into your bestseller.
- 13. Rule of Third
Divide your screen into a grid of 9 equal rectangles; the center is where the eye is always drifting towards. This is where all your CTAs and important information should be placed.
If you want to improve your conversion rate, you need to ensure that you follow these 13 practices. They will all work in your favor. However, you should choose the ones that are well-suited for your business.