what3words partners with global logistics giant Aramex

London, June 29, 2016 – what3words, the multi-award winning addressing platform, has closed a $8.5 million (USD) Series B funding round, led by global logistics giant Aramex, with existing investors Intel Capital and British funds Force Over Mass Capitaland Mustard Seed also participating.

“We are pleased to be partnering with what3words. By integrating 3 word addresses into our e-commerce operations across the Middle East, Africa and Asia, we are better able to reach more consumers worldwide, even those in difficult to access locations,” said Hussein Hachem, CEO of Aramex. “The partnership is also perfectly aligned with our commitment to becoming a technology-based enterprise, looking for new and innovative solutions to enhance our operations. We look forward to reaping the rewards and efficiencies the integration with what3words will create for our business.”

Chris Sheldrick, CEO and Co-Founder of what3words commented: “We are on a mission to change the way people communicate location, to make the world a more efficient, less frustrating and a safer place with 3-word addresses. Aramex is recognised as one of the most innovative logistics providers in the world, and this partnership will help to propel what3words toward our goal of becoming a global addressing standard.”

Aramex’s investment and implementation will rapidly extend what3words’ growing reach in the delivery, logistics and courier industries. In the past few months logistics software providerBlackbay, address verification platform Allies, and the leading supplier of Ireland’s new Eircode system AutoAddress, have all integrated what3words to increase efficiency and expand their range of customer delivery points. British firm Direct Today Couriers have reduced the number of failed deliveries by 83% since using 3 word addresses.

Since its launch in 2013, what3words has experienced tremendous success and with over twenty major awards has become one of the most lauded UK startups in recent times. In 2015, the company was awarded the prestigious Cannes Lions Grand Prix for Innovation and was named in the Nominet 100 alongside the likes of Google. Earlier this year the business was awarded an exclusive D&AD Black Pencil, two prestigious Webby Awards and named EY’s British Accelerating Entrepreneur.

Aramex (DFM: ARMX) is a leading global provider of comprehensive logistics and transportation solutions and committed to becoming a technology-based enterprise. Established in 1982 as an express operator, the company rapidly evolved into a global brand recognized for its customized services and innovative multi-product offering. Now it is dedicated to investing in innovative technology solutions to enhance its services for businesses and consumers and make the logistics and transportation industry more efficient and effective. Traded on the NASDAQ from 1997 to 2002, Aramex today is a publicly traded company on the Dubai Financial Market, employing more than 13,900 people in 354 locations across 60 countries and leads a strong alliance network providing global presence, and bringing together 40 independent express companies from around the world. The range of services offered by Aramex includes integrated logistics solutions, international and domestic express delivery, freight forwarding, secure records and information management solutions, and e-services, including e-business solutions and Shop and Ship.

About Intel Capital

Intel Capital, Intel’s strategic investment and M&A organization, backs innovative startups targeting computing and smart devices, cloud, datacenter, security, the Internet of Things, wearable and robotic technologies and semiconductor manufacturing. Since 1991, Intel Capital has invested US$11.7 billion in 1,445 companies in 57 countries; in that timeframe, 595 portfolio companies have gone public or been acquired. Through its business development programs, Intel Capital curates thousands of introductions each year between its portfolio executives and Intel’s customers and partners in the Global 2000. For more information on what makes Intel Capital one of the world’s most powerful venture capital firms, visit www.intelcapital.com or follow @Intelcapital.

About what3words

what3words gives every place in the world an easy-to-share, easy-to-find address, thanks to an algorithm and a global grid of 3mx3m squares where each square is identified by a fixed and unique 3 word address. The what3words API is being integrated into businesses, apps & services across the world. It works across all platforms and devices, in multiple languages, offline and with voice recognition.