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AccuWeather Drives Record Video Audience Growth through Industry-Leading, Innovative Video Interface

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AccuWeather.com provides comprehensive and customized weather video destination, partnering with Brightcove.

AccuWeather Brightcove Video WallAccuWeather Global Weather Center – January 5, 2016   – AccuWeather, the global leader in weather information and digital media, today announced a record-breaking increase in video views directly attributable to its industry-leading weather video content and innovative interface design established with video leader Brightcove.  In 2015, AccuWeather.com video views increased by over 300% vs. prior year results.  

 
The new interactive digital design, available on AccuWeather.com, makes AccuWeather’s high volume of weather videos easy to find, view, and share with others, providing a unique central destination developed exclusively for 24/7 video content.  Here, new AccuWeather trending videos are featured, in addition to a robust portfolio of weather video content – from breaking weather updates with Superior Accuracy™ by AccuWeather’s team of trusted meteorologists to on-the-scene coverage to user-generated content (UGC) videos – organized by users’ interests.  Categories include top trending videos, weather news, storm chaser footage, extreme weather updates, weather and health, and much more.  
 
AccuWeather videos are also driving greater “stickiness,” as users stay longer with AccuWeather to view and benefit from additional weather videos that are convenient to scan and access from relevant content adjacencies in the interactive video wall configuration. 
 
“As the world’s most trusted weather source and digital leader, with the #1 mobile weather website in the world, conveying breaking weather updates and trending video content in a visually engaging, intuitive, and innovative format is a top priority for AccuWeather,” said Trish Mikita, AccuWeather Vice President of Digital Media Strategy. 
 
Given the significant volume of AccuWeather video content, rapid growth in views worldwide, the need for real-time scalability based on breaking weather conditions, and business requirements for a best-in-class design and user interface, AccuWeather selected Brightcove to develop the new AccuWeather.com video wall, providing a seamless viewing experience across user devices. 
 
“Brightcove is a perfect fit for the needs of AccuWeather, which handles hundreds of fresh videos every day that need to be accessed by people all over the world,” said Neil Lieberman, Chief Marketing Officer for Brightcove. “Brightcove Video Cloud and Brightcove Gallery deliver the robust tools and performance AccuWeather needs to offer immersive video experiences to millions of users. They enable AccuWeather to scale seamlessly to meet seasonal and severe weather-driven spikes in demand, making forecasts, user-generated content, and weather news videos as easy and fun to watch as they are timely and relevant.”
 
Through its partnership with Brightcove, AccuWeather is bringing the weather story to life through the power of video, remaining at the forefront of video innovation to provide a unique, integrated video experience.  Video users are voting with their views, now at new record levels for AccuWeather, in successfully attracting, engaging, and retaining users worldwide.

AccuWeather’s Videos are available to all users free of charge.  The AccuWeather video interface is also available on AccuWeather’s award-winning iOS and Android apps, making this unique, high-interest content even more accessible and convenient worldwide.  
 
 
About AccuWeather, Inc. and AccuWeather.com

Over 1.5 billion people every day rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

 

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), is a leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has more than 5,500 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere.

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