AMSTERDAM–TomTom will continue the geographical expansion of its Places iPhone app. It will be made available in Sweden, Norway and Ireland in the coming month. To-date the app has been downloaded 170,000 times since it was recently launched across five countries in September.
“With TomTom Places people can easily find and get all relevant information about the places they want to visit. We are seeing that one out of two search requests lead to a user enquiry of any of the results shown.”
The Places iPhone app uses TomTom maps and combines TomTom’s enhanced POI database of 5.5 million places, together with HD Traffic. It allows iPhone users to search for relevant businesses or locations for example; hotels, restaurants, supermarkets, cash machines or tourist attractions. Detailed information is provided to help users refine their results and decide what their next destination will be.
Lucien Groenhuijzen, Managing Director TomTom Places says: "With TomTom Places people can easily find and get all relevant information about the places they want to visit. We are seeing that one out of two search requests lead to a user enquiry of any of the results shown.”
Next to the ability to immediately call, e-mail or visit the destination’s website from the application, it provides the route to your chosen target and the current traffic situation based on HD Traffic. The application does not provide turn-by- turn navigation functionality.
TomTom Places is app is available in Germany, The Netherlands, Belgium, Portugal, Denmark and will be available in Norway, Sweden and Ireland in November.
The application can be downloaded free of charge.
TomTom Places is also available online.
About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products more than 40 countries.
Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.
For the world’s most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic
For further information, please visit www.tomtom.com
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