Hong Kong, 7 June 2011 – Mobeep, a cross platform mobile application store, today unveiled the details for its Automobile Fest in second half June 2011. This event will be officially launched on the 13th of June 2011, is the company’s initiative to create differentiation and drive the usage of its mobile appstore amongst the millennial generation.
Ken L., CEO of Ozura Solutions and brand owner of Mobeep commented that users who fall within the age of 15-35 constitute a large portion of Mobeep’s user base. “With the Automobile Fest, we aim to achieve at least 20% uplift in the frequency of usage of our mobile apps store, and to create differentiation from others mobile apps store like Apple App Store, Andriod Market and Nokia’s Ovi Store” added Ken. “We are realistic yet bold when we set our targets. We aim to increase Mobeep’s current user base by at least 10% with the launch of this campaign”.
Naturally, these goals come with ample support from the company’s technical as well as brand teams. Following June’s international automobile events and road shows, the Sofia International Motor Show 2011 for passenger cars and commercial vehicles in Bulgaria and Argentina Buenos Aires International Motorshow 2011, and in conjunction with the Automobile Fest in June, Mobeep will be featuring different themes during the two (2) weeks campaign. The highlight would be concept cars, eco-friendly or green cars, sports/supercars as well as racing cars. During each of these weeks, Mobeep will be offering free limited edition app skins, themes and excitement games for download, exclusively for all Mobeep users.
In addition, Mobeep will also be enriching its mobile content database to further delight its users. Amongst the additional content that will be made available to Mobeep users for free download during the Automobile Fest are automobile-themed wallpapers, videos of racing events, sport car launches, tips on car maintenance and last but not least, a whole batch of the newest racing games.
“The investment that we have put in to launch the Automobile Fest in July underlines our commitment to provide Mobeep users around the world with an exquisite and differentiated user experience”, said Ken. “This also marks our efforts in offering something different that no other mobile appstores like the Apple App Store, the Android Market and Nokia’s Ovi Store are offering”, he added. “We are confident that this would be a successful campaign and it will serve as a benchmark for us in our future undertakings.”
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About Mobeep
Mobeep is a Mobile Application Store that comes with a patented download accelerator, which supports resumable downloading and offers high-speed downloading rate. These features effectively help users to optimize data transmission and save money. With Mobeep, users can gain access to all types of apps and contents like games, instant messengers and ebooks by using smart phones or even low-end phones. Mobeep is a product of Ozura World, the leading digital entertainment media company with offices in California, Singapore and Hong Kong. For more information, please visit http://www.mobeep.com
About Ozura World
Ozura World is a leading digital entertainment media company, which develops and distributes products such as mobile social games, digital contents, electronic payments, as well as digital entertainment platforms to carriers, aggregators, mobile phone manufacturers and service providers. The company creates social and standalone games for mobile phones based on J2ME, BREW, Symbian, iPhone, Blackberry and Android platforms. Ozura’s games are available all over the world through its distribution network of thousands of partners spanning across 130 countries. For more information, please visit http://www.ozura.com
