Patent Provides Poynt Corp. with Industry Leading Intellectual Property and Protection Covering Multi-Mode Location Based e-Directory Service Enabling Method, System and Apparatus
CALGARY, ALBERTA–(Marketwire – May 13, 2011) – Poynt Corporation (TSX VENTURE:PYN) ("Poynt Corp." or the "Company"), a leading provider of mobile local search services, announces issuance of a fourth patent in the Company’s portfolio of patents, for delivering multi-mode location based E-directory services, enabling method, system and apparatus.
The new patent marks an important protective feature and barrier to entry for competitors of the Company’s location-based search model, allowing for the delivery of location-based, contextual and relevant data, sorted by proximity to users. The new patent enhances Poynt’s position as an industry leader in location-based services. This granted patent allows a method of returning proximity sorted directory results to a mobile device user, based on automatic location detection on a mobile communication device and a search query. At least one e-directory query result and one web query result are compared, results are sorted based on proximity to the location detected, duplicates are deleted, and the results are delivered to the users. In some cases, additional information related to the listing, such as promotions or websites, are added to the results.
The United States Patent and Trademark Office awarded Patent No. 7,941,430 to Poynt Corp. on May 10, 2011.
About Poynt Corporation
Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Their Location Based Search application, Poynt (www.poynt.com), enhances the consumers’ ability to connect with the people, businesses and events most important to them. Poynt is available on iPhone and iPod Touch, Android, Nokia QT and Windows Phone 7 devices, BlackBerry smartphones and BlackBerry PlayBook tablets in Canada, the United States, Europe and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.