ORLANDO, FL, CTIA Wireless, March 23, 2011 – TomTom, the world’s leading provider of location and navigation products and services, today launches its Speed Cameras product. This new product will provide developers with access to TomTom’s proprietary database of more than 50,000 warnings in 34 countries around the globe.
The Speed Cameras product is designed to enable warnings for drivers when they approach cameras that enforce traffic laws, helping them drive more safely and avoid fines. Speed Cameras also makes navigation content more relevant and useful even when the driver is travelling in familiar areas.
“With Speed Cameras, TomTom’s licensing partners can add more valuable content to their applications and gain access to potential revenue streams from a new service,” says Maarten van Gool, Managing Director of TomTom Licensing. “The release of this new product demonstrates TomTom’s commitment to enhancing the driver experience with innovative location content and services.”
The Speed Cameras product offers the most complete range of speed camera warnings, including fixed speed[1], red light[2], average speed[3], toll road and restricted area cameras. Using input provided by TomTom’s global community of navigation users, the product also provides warnings not readily available from most content providers, such as black spots[4] and mobile camera hotspots indicating locations where mobile cameras are frequently found.
TomTom builds its Speed Cameras database from multiple sources, including extensive field work and verified enhancements from its user community. The database is updated continuously to reflect changes in the real world and represents the widest coverage of the freshest data. TomTom will deliver the Speed Cameras product to its industry partners twice per week, making it the most competitive product in the market and helping to ensure our partners deliver the freshest content to the end users of their applications.
[1] Fixed speed cameras capture an image of the front or rear license plate when a driver exceeds the posted speed limit.
2 Red light cameras register when a vehicle passes through an intersection against legal traffic flow.
3 Average speed cameras: a multiple camera system that calculates mean travel speed along a section of road.
4 Black spots refer to high-risk areas where many accidents have historically occurred.
About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.
Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.
For the world’s most up-to-date route planner, including live traffic information please visit www.routes.tomtom.com
For further information, please visit www.tomtom.com