DUBLIN– Research and Markets (http://www.researchandmarkets.com/research/0ce7b5/location_as_a_serv) has announced the addition of the "Location as a Service (LaaS)" report to their offering.
Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.
Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?
What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?
Methodology
This report elucidates these challenges and considerations in two parts:
Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.
Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.
Results
Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.
Key Topics Covered:
* Location Terminology
* Location as a Service: RESTful in a Cloud
* Cloud Based Computing and Services
* REpresentational State Transfer and REST API
* OneAPI RESTful Location Use Case
* Verizon Wireless Open API Strategy
* LocationLabs Location as a Service Strategy
* Location as a Service Investment Considerations
* Location as a Service Variations in Access
* Location as a Service SWOT Analysis
* LocationLabs
* Loc-Aid
* Simple Geo
* Mixer
* Summary and Recommendations
* Copyrights
* About the Author
* About the Publisher
Companies Mentioned:
* AT&T
* Loc-Aid
* LocationLabs
* Mixer Labs
* NAVTEQ
* Orange
* Placecast Shop Alerts
* Qualcomm
* Rogers
* SimpleGeo
* Sprint
* and much more…