Start-up and Venture Veteran joins North America’s Largest Location Media Company
BOSTON– WHERE, Inc., North America’s largest location media company, today announced the addition of Nataly Kogan to the management team as Vice President of Consumer Experience. In this role she will lead consumer strategy on next generation local discovery for WHERE on mobile and Where.com. In this capacity she will take ownership of WHERE’s existing three million active users and be responsible for developing the vision and executing together with the consumer product team to rapidly grow the user base and user engagement.
Kogan joins WHERE from Microsoft’s FUSE Labs where she led innovative web and mobile products for consumers focusing on social productivity, creativity, learning and incorporating game dynamics to encourage user engagement. She has a multi-disciplinary background that spans media, content, start-ups and venture capital, with a primary focus on building engaging user experiences and creating communications. As the founder and Chief Executive Officer of Work it, Mom! Kogan created a leading online community for working mothers. She is the latest recruit to power up the Company’s management team following the recent hire of Scott Hendrickson, Vice President of Advertising Sales from Time, Inc.
“As we continue to build-out our management team here at WHERE, we’re delighted to bring Nataly on board to help bring our consumer products to the next level. She will oversee the continued creation of engaging products and services to help users discover new places, save and share their favorites with friends and find relevant deals nearby,” said Walt Doyle, Chief Executive Officer, WHERE, Inc. “Nataly has a hugely successful track record of fostering consumer communities by integrating social elements, game mechanics, and authentic content into products. It is a testament to our success that we are able to hire and retain folks from some of the world’s leading companies and we welcome her unique experience.”
“I am passionate about using technology to help people go out and live more interesting and fun lives, to explore the real world around them and step out of their routines. That is the real and unique value that location based services can provide and I’m thrilled to be joining the world-class team at WHERE to make it fun and extremely rewarding for our users to discover new places, connect with their favorite businesses on a more personal level, and capture and share their experiences,” said Nataly Kogan, Vice President, Consumer Experience, WHERE, Inc.
About WHERE, Inc.
With a mobile audience and reach of over 50 million consumers in North America, WHERE is North America’s largest location-based media company. The WHERE consumer service helps more than 3 million mobile users discover, save and share local places on their mobile device by recommending the most relevant content and integrating money saving special offers from local merchants. WHERE Ads™ is the company’s hyper-local search and display ad network, delivering unparalleled real-time reach and relevancy for both national brands and local merchants. Underlying both the consumer service and advertising network is a sophisticated relevancy engine that uses location and a variety of contextual inputs to match consumers with relevant places, offers and discounts. WHERE, Inc., is a privately held company based in Boston, MA. For more information please visit www.where.com/about.