deCarta’s Traffic Manager enables sophisticated services for Web and Mobile consumers
October 5, 2010, San Jose, California, USA and Sydney, Australia: deCarta today announced that Optus, an Australian leader in integrated communications and member of the SingTel Group, has chosen deCarta’s Traffic Manager technology to power the advanced traffic functionality in the Optus Trafficview service. Trafficview provides Optus mobile customers with a national road traffic information service designed to deliver a real-time view of traffic conditions. deCarta’s Traffic Manager and the underlying Drill Down Server (DDS) technology render the maps, show real-time traffic flows and incidents and provide the fastest routes for drivers based on those conditions.
TrafficView gives Optus’ mobile customers the most up-to-date traffic information through the use of an advanced technology called Cellular Floating Vehicle Data (CFVD). CFVD uses anonymous data about the location and velocity of mobile handsets to determine the real-time traffic flows on streets and motorways. Consumers can check current traffic conditions, get alternate routes when traffic has snarled the primary route and get alerts of bad traffic conditions on saved routes.
deCarta’s Traffic Manger, built on the industry leading DDS platform, uses this proprietary CFVD data to display traffic conditions on a map as well as to calculate traffic-based routes for the mobile and web users. Unlike traditional routes which only avoid incidents, traffic-based routes help consumers plan their travel by calculating actual drive times based on real-time conditions, letting drivers know the best way to get to the destination.
Mark Mulder, Head of Digital Products, Optus Digital Media, said, "Optus Trafficview enables us to use our network intelligence to directly benefit our customers while they’re on the road. The service analyses a combination of Optus 2G and 3G mobile data, looking at how fast or slow our customers are moving over time and then comparing this information to road networks."
"deCarta’s model is to provide best-in-class location services in a way that allows our customers to leverage their content and brand into unique services" said J. Kim Fennell, President and CEO of deCarta. "Optus Trafficview is a perfect example of this. We look forward to a excellent relationship with Optus going forward."
For more information on deCarta, please visit www.decarta.com. The Optus TrafficView services are available on the http://trafficview.optuszoo.com.au web site
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About deCarta
deCarta is the leading independent geospatial software platform that has enabled some of the industry’s most successful Location-Based Services (LBS) applications. The company’s technology is ideal for high-volume LBS applications in the mobile, enterprise fleet and Internet markets where scalability, speed and reliability are vital. deCarta’s solutions are preferred by application developers, service providers, and mobile handset OEMS who seek to leverage deCarta’s unique strengths of server-side, wireless LBS and Search expertise, and also want the flexibility to customize LBS offerings and self-brand. Some of deCarta’s customers and technology partners include Appello, ATX, AutoTrader.co.uk, Ford, FullPower, General Motors OnStar, Hotels.com, INRIX, LG electronics, Local Matters, loopt, Maps.com, Multimap, NAVTEQ, Networks In Motion (now TCS), Opera Software, Optus, T-Mobile, Samsung, Sensis, SimpleGeo, Tele Atlas, Verizon, WHERE and Xora. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany, and China. www.decarta.com.
About Optus
Optus is an Australian leader in integrated communications. The company specialises in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite services and subscription television. For more information please visit www.optus.com.au.