Last week we published the new report Mobile Navigation Services – 4th Edition, which is a comprehensive market report from Berg Insight analysing the latest developments on the global mobile turn-by-turn navigation market.
This strategic research report from Berg Insight provides you with 130 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.
The number of active navigation service users, i.e. those that have used a navigation service at least once per month, reached an estimated 44 million worldwide at the end of Q2-2010. Berg Insight forecasts the number of active users to surpass 60 million in Europe and 50 million in North America respectively in 2015. In other parts of the world, handset-based navigation services are likely to become the main form of personal navigation solution already in the next few years and total active users is expected to reach 85 million at the end of 2015.
The main distribution channels for handset navigation services include mobile network operators, handset vendors, on-device application stores and various forms of content providers. At the end of Q2-2010, about 65 percent of the global active user base subscribed to a service marketed by a mobile operator and 15 percent used a service bundled with a GPS handset. The arrival of app stores has created a new channel to reach a broad audience of handset users. More than 15 percent of active users of mobile navigation services have downloaded their application from an application store.
Highlights from the fourth edition of the report:
Evaluate the impact of free navigation applications.
Understand the opportunities and challenges for mobile navigation services worldwide.
Gain access to the latest data and statistics about the mobile navigation market.
Identify key players on the mobile turn-by-turn navigation market.
Learn about the latest mobile navigation propositions from application developers and service providers.
Comprehend how navigation applications can integrate with other location-based services to improve the user experience.
Predict future business opportunities for mobile navigation services.
This report answers the following questions:
Ø What impact has free navigation services had on the market?
Ø How are business models for mobile navigation evolving?
Ø How are device manufacturers such as Nokia, Garmin and TomTom positioning themselves on the growing mobile navigation market?
Ø Will turn-by-turn navigation services for mobile phones replace portable navigation devices?
Ø Which are the leading developers of turn-by-turn navigation applications for mobile phones?
Ø Which mobile operators have introduced mobile turn-by-turn navigation services?
Ø How will mobile navigation services evolve in the future?
Analyst: André Malm, Senior Analyst
Formats: Paper copy or electronic PDF licenses
Publication date: October 14, 2010
Download brochure: http://www.berginsight.com/ReportPDF/ProductSheet/bi-mns4-ps.pdf