HONG KONG – National Geographic today announced the launch of the National Geographic Application for BlackBerry® smartphone users in Hong Kong and Australia.
The application is the first Hong Kong-developed National Geographic application designated for the BlackBerry platform and features a collection of wallpapers, ring-tones and video highlights from the National Geographic Channel, the brand most recognized for its high-quality production, compelling documentaries and breathtaking photos.
Inspiring BlackBerry smartphone users to explore the real world at their fingertips, the National Geographic Application delivers first-class National Geographic content and programming based on National Geographic’s multimedia archive, and is available for BlackBerry smartphone users in Hong Kong from PCCW mobile* and in Australia on BlackBerry App World™ (www.blackberry.com/appworld ).
“The collaboration with Research In Motion expands the reach of National Geographic Channel into the mobile space, enabling us to deliver the unique National Geographic experience to BlackBerry users in Hong Kong and Australia,” said Ward Platt, President, Asia Pacific and the Middle East, National Geographic Channel International. “The sophisticated National Geographic Application caters to National Geographic subscribers who tell us they are increasingly using their BlackBerry smartphone to keep them entertained and informed while they are on the go. Similarly, we are looking forward to winning new fans for the Channel among BlackBerry subscribers.”
“National Geographic Channel will continue to work with RIM to enrich the National Geographic Application for BlackBerry smartphones. We aim to create new business opportunities in the burgeoning mobile spectrum with our premium content for our advertisers in Asia,” added Mr. Platt.
“The National Geographic Application enriches the mobile experience for BlackBerry smartphone users and is a great example of the type of entertainment and rich content that can be delivered on the BlackBerry platform,” said Jeff McDowell, Senior Vice President, Business Segment Marketing & Alliances, Research In Motion.
The National Geographic Application is available for BlackBerry smartphones running BlackBerry® OS 4.3 or higher.
About National Geographic Channels International
National Geographic Channels International (NGCI) invites viewers to live curious through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music. Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGT and Fox Cable Networks Group) is available in more than 320 million homes in 166 countries and 34 languages. For more information, please visit www.natgeotv.com.