WaveMarket Announces the 2010 Veriplace Developer Contest and LocationNation Developer Community

WaveMarket Announces the 2010 Veriplace Developer Contest and Launches its LocationNation Developer Community – Veriplacer Development Platform Allows Developers to Build Location-Aware SMS, Web, WAP, IVR and Mobile Applications Across All Devices on Multiple Tier 1 Carriers

Where2.0 – SAN JOSE, CA – March 30, 2010 – WaveMarket (www.wavemarket.com), provider of the world’s most intelligent location-based technologies, today announced the launch of the Veriplacer Developer Contest, a competition that empowers developers to create innovative location-based service applications that can locate any mobile device-both feature phones and smart phones-via GPS and other technologies. Building on Veriplace’s simple network-based API, developers are invited to build SMS, web, mobile web, voice-based or mobile applications that can instantly locate over 150M devices across Tier 1 U.S. carriers for the chance to win cash and prizes. In addition, WaveMarket also introduced its LocationNation Developer community, which was established to provide developers with access to industry-leading tools and resources to build and monetize next generation applications.

The Veriplace Developer Contest The leading provider of mobile location-based technologies, WaveMarket provides a rare opportunity for developers to build location-aware services for anyone who owns a feature phone or smart phone. To participate in the Veriplace Developer Contest, developers simply register for a free Developer Account on Veriplace and submit their application for certification before the contest deadline. To get started please visit http://developer.veriplace.com/contest for details.

Starting today, developers who register with the community will automatically receive a $50 Veriplace credit. This credit can be applied to an application built on Veriplace’s PROFESSIONAL Mode, capable of locating over 150M handsets across Tier 1 carriers, to locate devices, or, if developers choose, they can build their application using Veriplace’s FREEDOM Mode, which provides free location access to a wide variety of smart phone devices. Prizes for the winning applications by category include:

First Prize:

   -Best Professional Mode (paid locates) application:
        $5,000 cash plus $2,500 in Veriplace credits
   -Best Freedom Mode (free locates) application:
        $5,000 cash

Second Prize: (either Freedom Mode or Professional Mode):

   -Best location-aware Advertising or Marketing:  Apple iPad
   -Best Social: Apple iPad
   -Best Enterprise: Apple iPad
   -Most Innovative: Apple iPad

**To formally be considered a contest participant, developers need to build and submit their location-aware application or service for certification by 11:59 PM PST on July 1, 2010. Applications can be web, WAP, IVR, SMS, or anything else a developer can think of!

Winners will be announced on Monday, July 26, 2010. Contestants interested in increasing their chances of winning can also submit a video that illustrates the problem their application will solve. Judges will take into consideration creativity and how well contestants demonstrate their solution to their proposed pain-point.

"The launch of the Veriplace Developer Community and Contest demonstrates our commitment to helping developers leverage WaveMarket’s long-standing reputation as the established leader in location-based service technologies," said Tasso Roumeliotis, founder and CEO of WaveMarket. "We have created an environment where developers can showcase their talents using the most advanced LBS platform to create applications with the potential to reach tens of millions of devices with leading US carriers."

WaveMarket is a platinum sponsor of the 2010 O’Reilly Where 2.0 Conference. If you are attending Where 2.0 we welcome you to stop by our booth (#5).

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About WaveMarket

WaveMarket Inc., provides the world’s most advanced location-based technologies. The company’s distinctive portfolio includes the Veriplacer platform, a scalable and secure framework that allows third-party developers to build applications and services that can remotely locate over 150M devices across Tier 1 carrier networks. In addition, WaveMarket’s family location platform leads the industry world-wide providing a complete solution that offers end users powerful family management tools and enhances their loyalty towards WaveMarket’s carrier partners. WaveMarket’s customers include AT&T, Sprint Nextel, T-Mobile USA, Vivo (Brazil), SK Telecom (South Korea) and several more. Company investors include Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures. The team of location technology innovators is headquartered in Emeryville, California. To become part of WaveMarket’s world-class developer community visit: http://developer.veriplace.com/. For more information, visit http://www.wavemarket.com.