Smaato Mobile Advertising Awards Winners 2009 Announced

SAN FRANCISCO–Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the winners of the Smaato Mobile Advertising Awards 2009 (http://www.smaato.com/award-winners).

Hundreds of Developers Enter from 19 Countries

    * Overall iPhone category winner: Waze
    * Overall Mobile web category winner: Flirtomatic
    * Overall Apps category winner: Aloqa
    * Microsoft Phone category winner: SPB TV
    * Motorola Android category winner: Aloqa

Winners of the different categories were announced at the awards ceremony, which took place on October 15 in San Francisco, to recognize excellence in the world of mobile apps and the mobile web. The awards ceremony in San Francisco attracted more than 200 of the world’s leading mobile developers, entrepreneurs, venture capital professionals and investors.

Smaato awarded the overall winners free travel and accommodation in Barcelona and booth space at the Mobile World Congress 2010 as well as various opportunities for publicity. In addition, the winners of the Microsoft Phone Category and Motorola Android Category will receive prizes by sponsors Microsoft and Motorola.

Ragnar Kruse, CEO & Co-Founder of Smaato said: "We’re proud that our awards provide developers the recognition they deserve for their work and highlight some of the coolest content on the planet. We’ve received entries from around the world and we are seeing really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world."

Jury member Tomi Ahonen said: "I was very impressed by the very high level of quality of the entrants to the Smaato awards and in particular how many of the services have achieved considerable commercial success, wide adoption and use. I was also very impressed by how many different countries had sent entries, not only the usual suspects of mobile innovation and leadership, but even entries coming from Brazil, Africa etc, and being worthy finalists to the awards."

Rich Wong, VC partner at Accel stated: "The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is."

Introductions for the winners will be made to these leading Venture Capital partners from U.S. and Europe:

    * Frédéric Veyssière – Innovacom
    * Jörg Sievert – SAP Ventures
    * Mark Kvamme – Sequoia Capital
    * Matt Murphy – Kleiner Perkins Caufield & Byers
    * Niall Davis – aeris CAPITAL
    * Rich Wong – Accel
    * Tim Chang – Norwest Venture Partners
    * Tim Draper – Draper Fisher Jurvetson

www.smaato.com