Alliance provides market planners with additional resources to manage through challenging economic conditions.
FORT WORTH, Texas- Buxton, the industry leader in customer analytics, today announced a strategic alliance with Experianr, a global information services company providing analytical and marketing services to organizations and consumers.
"Aligning with Experian provides Buxton the ability to perform analysis in over 26 countries, access to next generation household level segmentation analysis capability and access to greater than 75,000 customer lifestyle characteristics which will equip our clients with the tools they need to refine growth and business strategies," said Charles Wetzel, president and chief operating officer for Buxton.
The agreement expands the availability of strategic location intelligence services to all types of retailers, municipalities, health care providers and consumer packaged goods companies throughout the United States.
Experian – known for its vast array of marketing information, such as its INSOURCESM consumer demographic database – provides all the data necessary to businesses making location-based decisions. The information in INSOURCE contains more than 113 million household records, at the individual household, in addition to ZIP+4TM and block group levels that are updated quarterly based on actual deliverable addresses.
"In this difficult economic environment, market planners need better information, tools and advice for creating and refining their growth and business strategies," said Rick Erwin, senior vice president and general manager for Experian. "Providing Experian’s data and Micromarketer Generation3SM technology in conjunction with Buxton’s market planning industry expertise ensures that businesses looking for guidance and market optimization receive the best possible information for making critical decisions."
About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.
For more information, visit http://www.experianplc.com.
About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New Balance Shoes, PETCO and The Container Store.
For more information, visit www.buxtonco.com.
