Visa today announced it has expanded its global partnership with FIFA to become the first-ever FIFA Women’s Football Partner through 2022, strengthening its commitment to further develop the game of football around the world by supporting women’s participation in the sport and developing national programs and competitions.
How will Visa bring the best female players to their fans?
Women’s football has a unique opportunity to drive both awareness and engagement. While millions of fans around the world are already tuning into FIFA Women’s World Cup matches, there is tremendous potential for brands and marketers to increase their footprint among these audiences by aligning their sponsorships around competitions like the Women’s World Cup, Olympic Games, or UEFA Women’s Euro. For brands that are not yet established in women’s sports but looking to grow their audience, sponsoring sports at these levels can be an excellent way to bring your brand message across to fans and consumers who may not otherwise be exposed. This will also boost fans interest in betting on female soccer on premier sites like Melbet, 1xBet, Wazobet, and others.
The significance of this sponsorship
With eight million players and an estimated 650,000 female registered coaches globally, according to UEFA, it is evident that women’s football is hugely popular. It is also one of the fastest-growing sectors of sport. Two years ago in Brazil alone, there was a 35% increase in media coverage compared to 2011. According to BetonNG, there has been a strong upward trend since 2012 – a large number of major sports events have taken place around Women’s World Cup tournaments (2012 and 2015), as well as Olympic Games (2016). Last year marked a significant step forward for women’s football when UEFA announced it would extend its European club competitions for both men and women from 2018/19 until 2024/25.
How can female footballers use this partnership to get more visibility?
If a woman makes a tackle, get her face and player number on the camera. Fans at home love that stuff, and it also shows that you’re a true competitor. If you score a goal, celebrate as though you just won an Olympic gold medal: Hit a pose; do cartwheels or somersaults; hug your teammates or run to your coaches — whatever you do, don’t be afraid to show people how happy you are. Never forget that soccer is entertainment and people tune in to watch athletes who are passionate about what they do. Always remember: You’re making memories for future generations of young female players and fans by showing off your skills now. That stuff doesn’t go unnoticed.