Video marketing has become one of the most effective marketing strategies in the past few years. Many companies have considered using this strategy to help them grow their business as 74% of marketers believe that video has a better return on investment than a static image.
Picture by Wahid Khene from Unsplash
What’s more, viewers can retain 95% of messages from videos rather than reading them from articles. That’s why incorporating video content into marketing campaigns can help you deliver promotional messages seamlessly.
However, producing marketing videos isn’t easy. If you aren’t an expert in this field, you can hand over the project to video production companies. On the other hand, if you insist on making videos on your own, you can easily use DIY video marketing tools.
There are many video marketing tools options you can choose from. Here are five recommendation tools for you:
#1. Animoto
If you want to create videos that allow you to drive website traffic, boost sales, and engage with customers, Animoto is the right choice. Animoto’s features allow you to import your video, customize them, and put a watermark on your projects.
Animoto has a massive library of stock videos, images, clips, and others that you can add to your video. Including additional elements, like background music and photos will increase your video quality and make it more attractive. After editing the video, you can share it across different social media platforms with appropriate sizes.
To use this tool, the only thing you need to do is subscribe, and then you can create as many videos as you want with the 1080 HD quality. You can use a free plan or get more access by upgrading for $5/month.
#2. Brightcove
Brightcove is an effective tool to create stunning marketing videos for your business. With this tool, you can edit your video, make live streaming, do video publishing, and more.
Brightcove’s features allow you to assemble and embed your video anywhere you like. Besides, its gallery player also allows users to navigate quickly through related videos to get a better experience of watching the video.
The other advantage is that they have a system where you can share your video to multiple platforms without manually putting it in. You can do all of that only by trying their free trial.
#3. Magisto
Magisto is designed to help users create powerful marketing videos for business needs. With its features and various templates, you can make many types of videos as you want.
For example, you can make branded videos to boost your brand awareness or make product demo videos to highlight your products. Magisto will help you create the right marketing video to achieve your goals.
Even if you have no experience in editing videos, this tool is still easy to use. It enables you to add elements like logos, captions, music, and others to your video.
Besides, if you want to share it on Facebook and Youtube, Magisto has special features that allow you to use editing styles options that work best for these platforms.
#4. Vidyard
Vidyard is a video marketing tool that has been praised by big companies like Linkedin, Microsoft, and more. This is because its function enables you to do many things. You can create a hub for your videos, integrate videos in emails, optimize your videos for SEO, and many more.
This tool is best for engaging with your viewers because Vidyard gives you access to use video analytics. It means that you can check your video engagement and learn more about viewers.
With a free subscription, you can accomplish a lot with your video. You can also become a premium user by paying from $5/month, and then you can use more access to make stunning videos.
#5. Wistia
Wistia is a great tool for you who want to build engagement with your viewers. This tool can help you by allowing you to make videos with the highest quality playbacks. You can add a log, change the colors, and even assemble forms, links, and CTAs on your videos.
Wistia lets you deliver an ad-free experience to your viewers and make a mini-channel that shows your hand-picked videos. With this video marketing tool, you have access to using viewer’s data to reach new viewers. You can also capture their email addresses and keep them notified whenever you drop new videos.
Wistia also enables you to fix your SEO problem. The features make sure that your video is easily found in Google search. Also, you can check your video’s performance with Wistia’s in-depth analytics.
Conclusion
Video marketing tools are essential for marketers to create a content campaign. With the right tool, you can produce high-quality videos that help you catch your audience’s attention. Make sure to research your content before making videos, as it prevents you from making mistakes.
The list above consists of the best and popular video marketing tools in the market. Now it’s time for you to take real action. Grab some notes, explore new ideas, discuss them with your team, and start producing your marketing videos.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro