Connect with Youth and Their Families Any Time and Anywhere on Their iPhone
STATE COLLEGE, Pa. January 11, 2011 – AccuWeather.com, the world’s leading multimedia weather information source, today introduced advertising opportunities on its new application for iPhone, AccuWeather Snow Days, a localized and detailed forecast that predicts the probability of school cancellations due to winter weather threats.
“Kids and parents love AccuWeather Snow Days for iPhone,” said Pascal Racheneur, Vice President of Interactive Media for AccuWeather. “Not only is the app colorful and fun-to-use, but it also helps them plan their schedules in advance of school closings. And, brands and advertisers have the chance to connect their name with a popular and reliable new app, and its users. They are checking AccuWeather Snow Days 24×7 from all locations on their iPhone.”
Advertising space opportunities include top of page, 300×50 banner ads that may click through to more detail on both weather and the advertised products or services.
Updated every hour, the Snow Days Forecast provides a five-day, five-point scale ranging from very likely to very unlikely that school in your location will be cancelled due to winter weather, along with details such as current temperatures, chance of precipitation, and predicted amounts of precipitation. To offer guidance in planning special enrichment activities, the Forecast also includes Saturday and Sunday.
Download AccuWeather Snow Days for iPhone at no cost or visit AccuWeather.com to view the Snow Days Forecast.
The Snow Days Forecast takes into account a variety of winter weather events that may play a role in the decision whether to cancel school, including snow, ice, and extreme cold. It considers not only the actual weather, but its likely impact on road and travel conditions. It also takes into account local climatology. For example, an inch of snow in northern Florida may lead to school cancellation, while it will likely take a much greater snow accumulation to cancel school in the Great Lakes snow belts.
The Snow Days Forecast is not intended as a replacement for official school closing and delay notices, which come directly from the school district. It should never be used as a reason not to prepare to go to school or to postpone doing school work.
In addition to the Snow Days Forecast for schools, AccuWeather.com provides a Morning School Bus Stop Forecast that predicts how safe and comfortable it will be, based upon the forecast weather conditions, while going to and waiting at the school bus stop. Both the Morning School Bus Stop Forecast and Snow Days Forecast are part of AccuWeather.com’s suite of lifestyle weather forecasts. The School Bus Stop Forecast is available on the AccuWeather.com mobile site (www.accuweather.com/m). From weather conditions for specific outdoor activities to weather conditions for people suffering from allergies, people turn to AccuWeather.com’s reliable, relevant, and localized lifestyle weather forecasts every day to plan their life.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including the wallstreetjournal.com, CBS News Mobile, and WABC-TV New York. Visit www.accuweather.com for more information.