Local search and deals apps now provide more reliable location support
Barcelona, Spain – February 15, 2011 – Today at Mobile World Congress 2011 Skyhook, the world leader in location positioning, context and intelligence, announced that Citysearch, a leading online local guide, has integrated Skyhook’s Location Engine into its popular Mobile by Citysearch app for Android (“Mobile by Citysearch”) and the new Deals by Citysearch app for Android (“Deals by Citysearch”) launching today.
Both Mobile by Citysearch and Deals by Citysearch aim to serve the adventurous urbanite. Consider the time you were searching for the perfect spot in an unfamiliar neighborhood to host a birthday bash. You probably wanted a unique place highly rated by peers yet undiscovered by your closest friends. With Mobile by Citysearch, city dwellers can search through user-created lists for inspiration. Mobile by Citysearch offers access to local business listings, reviews and ratings, maps and more for users exploring an unknown area or discovering new spots in their own backyard.
Another way Citysearch helps locals discover new trendy locations is through Deals by Citysearch. Deals by Citysearch is a location-enabled app that aggregates the best deals from CityGrid Media advertisers and third-party providers so users can experience their local neighborhoods in a less expensive way.
“Skyhook’s location significantly improves the location accuracy and speed over the native location system in Android. Being able to pinpoint location within 10 meters means both travelers and residents can confidently explore specific neighborhoods, not just cities or states,” said Ted Morgan, founder and CEO of Skyhook. “This is especially important for big brands like Citysearch who are looking to provide the best possible user experience and build long-term loyalty.”
About Citysearch
Citysearch is the leading online local guide covering more than 75,000 locations nationwide that enables consumers to stay connected with access to neighborhood restaurants, bars, shopping, beauty and professional services. When you are on the road, Citysearch offers mobile applications for iPhone, iPad, BlackBerry, Android and Palm. Citysearch is an operating business of CityGrid Media, LLC, the online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media, LLC, is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citysearch.com
About Skyhook, Inc
Skyhook is the worldwide leader in location positioning, context and intelligence. In 2003, Skyhook pioneered the development of the Wi-Fi Positioning System to provide precise and reliable location results in urban areas. Today, Skyhook’s Core Engine provides positioning to tens of millions of consumer mobile devices and applications. For more information visit www.skyhookwireless.com.