Businesses benefit from new ZIP Code boundaries targeting smaller areas of geography
Irvine, California—June 12th, 2012—MarketMAPS, America’s leading provider of US postal geographies, announced today the addition of ZIP+1 and ZIP+2 geographies to their monthly updated, CASS Certification compatible suite of postal data products. These new postal boundaries help businesses target direct mail, manage sales and marketing data, and plan delivery routes with a level of detail and precision appropriate for their business and applications.
Integrating USPS postal data with NAVTEQ and TIGER street data, MarketMAPS creates postal geographies that cover a detailed area that is smaller than a ZIP Code, yet larger than a ZIP+4. ZIP+1 and ZIP+2 geographies address those applications where the ZIP Code is too large of an area, while the ZIP+4 is too small.
These new postal boundaries combine ZIP+4 geographic areas to form more detailed postal geographies. As the only provider of ZIP+1 and ZIP+2 boundaries, MarketMAPS projects demographic, census, postal and consumption data into these areas.
“Most companies manage data by ZIP Code, yet need a smaller level of geography that better fits their data and business application,” says Dan Olasin, CEO and president of MarketMAPS. “Accurate CASS Certification compatible ZIP+1 and ZIP+2 geographies give companies the benefit of ZIP Code data management at the right level of geography.”
MarketMAPS offers these new ZIP Code polygons on maps, and in database format to use with mapping software from ESRI, MapInfo, and other vendors. People who need to analyze data and manage operations at a postal geography smaller than a ZIP Code should contact Theresa Bordas, National Client Services Manager, at 1-888-434-6277 or theresa.bordas@marketmaps.com.
About MarketMAPS
MarketMAPS, a division of Intelligent Direct Inc., is a leading provider of business maps and data to companies that rely on up-to-date geographic, demographic and proprietary information. MarketMAPS has 20 years of experience implementing geography-based solutions, offering a variety of postal, sales territory, and customized maps in digital and physical formats, as well as a variety of demographic data and reports. Today, MarketMAPS maintains a relationship with nearly 100% of the Fortune 500 Companies. For additional information, visit www.marketmaps.com and call 1-888-434-MAPS (6277).