SEOUL, Korea – April 11, 2014 – Samsung Electronics today announced the commercial launch of the new Galaxy S5 and the Samsung Gear devices – Samsung Gear 2, Samsung Gear 2 Neo, and Samsung Gear Fit. The newly launched devices are ready to be on the shelf in 125 countries including the US, Europe, the Middle East, Latin America, and most Asian markets.
“The refined design and technological innovation of our new Galaxy S5 and Samsung Gear devices are the direct result of Samsung listening carefully to what consumers wanted in the next generation of mobile technology.” said JK Shin, CEO & President of IT & Mobile Communications Division at Samsung Electronics. “We carefully crafted each device to offer a sophisticated, superior mobile experience that let consumers stay connected in their own way to focus on what really matters to them.”
Samsung Galaxy S5
The Galaxy S5 combines the advanced camera with world’s fastest auto focus, superior network connectivity, dedicated fitness tools with S Health 3.0 and enhanced device protection features including IP67 dust and water resistance. New and enhanced Samsung WatchON and Samsung Wallet are available to make the Galaxy S5 experience even more enjoyable and productive. The Galaxy S5 is currently available in charcoal Black, shimmery White, electric Blue and copper Gold.
Samsung Gear 2 and Gear 2 Neo
The Gear 2 and Gear 2 Neo have taken wearable technology to the next level acting as an extension of a consumer’s daily life with integrated fitness applications, a standalone music player, remote control feature and compatibility with a wide variety of Samsung devices. Both devices offer a slim, lightweight design in a mere 10 mm thickness. The Gear 2 is currently available in charcoal Black, gold Brown and the newly added wild Orange, while the Gear 2 Neo comes in charcoal Black, mocha Gray and wild Orange.
Samsung Gear Fit
The Gear Fit is the perfect blend of style, fitness and convenience for a wearable device like no other. Featuring the industry’s first curved Super AMOLED display; the superior connectivity benefits of Samsung’s wearable technology with custom, real time fitness coaching provides personalized advice and workout recommendations. The Gear Fit is currently available in charcoal Black, mocha Gray, and wild Orange, as well as the newly added supreme Red, cobalt Blue and vital Green.
Along with the product launch, Samsung also released a new global TV commercial, “My Life Powered by Galaxy S5”. The TV commercial highlights how the Galaxy S5 delivers the capabilities that matters most to consumers and enhances lives by focusing on the relevant and meaningful benefits. The commercial was directed by Tarsem Singh, best known for his work on REM’s “Losing My Religion” music video, as well as films including Mirror Mirror, Immortals. The new TV commercial can be viewed at http://youtube.com/samsungmobile.
To further celebrate the launch of the Galaxy S5, Samsung is also offering Galaxy device users the exclusive FIFA 14mobile game. Available exclusively on the Galaxy S5 and other Galaxy devices starting April 11, users will have the unique chance to play against the Samsung Galaxy 11* team as part of a special partnership with EA SPORTS FIFA 14mobile game. The Galaxy 11 team, which features world-class football players such as Lionel Messi, Cristiano Ronaldo and Wayne Rooney, will be available in the game’s Ultimate Team mode. Users can attempt to take down the best players in the world, who have also been tasked with saving Earth, for chances to win special FIFA 14 prize packs.
On launch day, Samsung will also provide consumers the unique purchasing experience at selective Samsung Experience Stores around the globe. Through this event, customers will be treated to a premium Galaxy blue carpet and enjoy a variety of exciting activities such as raffles, photo zones, “best dressed” contests, and a flash mob**.