With smart phones being the dominant form of communication in regards to how people receive and consume information, a growing number of map publishers -including individual cartographers and trail blazers who have maps to share for enthusiasts of their choice- are tapping into technology in the form of Quick Response Codes (QR codes) to help promote, sell and deliver maps electronically. QR Code usage is gaining popularity but how exactly does it work for maps? A great question indeed and Ted Florence, CEO of Avenza Systems looks closer at this topic, describing what his company is doing with QR codes and how you can take advantage of them with your maps.
