comScore Releases the 2012 Mobile Future in Focus Report – The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. From the report, Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets and interesting to see how much momentum the Android OS has made in the North American market, easily outpacing iOS. Some highlights of the findings:
- Nearly 42 percent of all U.S. mobile subscribers now use smartphones
- Google Android and Apple iOS smartphone platforms emerged as the leaders of the U.S. smartphone market in 2011
- In 2011, both the U.S. and EU5 saw the growth in mobile app use exceed the growth in mobile browser use
- More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011
- 64.2 million U.S. smartphone users and 48.4 million EU5 smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011
- Tablets quickly rose in popularity in 2011, taking less than two years to account for nearly 40 million tablets in use among U.S
