Pay-Per-Click or also known as PPC advertising is one of the most common forms of online marketing. It is cost-effective and provides a desired ROI if the campaign planned out well. Budgeting experience is one of the main aspects of PPC campaign for a Dubai digital marketing company, which needs to be kept in mind.
Get Started With PPC Campaign
Imaging a world where an amazing service or product is ready to be launched and advertised on Google. How do you ensure that the ad campaign does not burn your pocket. This is where a digital marketing agency plays an important role. Every penny spent on a PPC campaign is spending wisely by evaluating target audience demographics, behaviour, industry standards and most importantly, keeping an eye on budgets frequently and the returns it provides.
Preparing Your Pay-Per-Click Budget: A Guide
Setting a PPC Budget must feel like a massive task, But it really isn’t. To simplify, follow the guide below to get started on determining PPC budget:
1. Define Clear Goals for Your Ads
First and foremost, you need to define “why” for your PPC ads. What is the reason for running PPC campaign. Listing these goals will help you get your desired audience.
2. Have a Clear Average Customer Value
You need to first determine lifetime value of customer or LTV that customer can generate. This will help you understand acquistion cost you will need to spend on every customer you will need to acquire.
3. Know Your Highest Cost-Per-Click
You need to also monitor your cost per click for certain keywords. This will help determine the performance of keywords and help you strategize better.
4. Track Your Click Through Rates
Click-through Rates help you to identify how many people have clicked on a particular ad. Analyzing this metric will give you an idea of how many times your ad is opened and viewed, and by what kind of demographic and from which geographic location.
5. Keep Your Competition in Mind
You need to also keep an eye on the competition of your business. Be it seasonal offers or other moment marketing trends, a digital marketing agency in Dubai needs to understand this and ensure their own search volume and cost per click is maintained.
Optimising Your Pay-Per-Click Budget for Desired ROI
Allocation of funds for PPC campaign is very crucial. You have to adjust the budget on basis of how it is performing on weekly basis.
1. Take Small Steps Before Going Big
You need to keep an eye on the progress being made on your PPC campaign. Whether it is gaining you leads or losing traction, you need to track to make crucial decisions for your PPC strategy.
2. A/B Test Your Strategies
A/B testing is a way to create two or more different campaigns and compare it with one another. This method helps you get an idea of which ad campaign has higher chances of performing which in turns helps you in budget allocation.
3. Make Impactful Bids
Impactful bidding for high performing keywords need to be made by keeping conversion rate and keyword performance in mind. Ideally, it is best practice to spend more on high-performing keywords than the rest.
4. Keep Tweaking and Improving
You need to monitor various metrics such as conversion rate, click-through rates, cost per conversions thoroughly and frequently. If you want to achieve desired goals for your PPC Campaign, you need to track these and other metrics religiously.
Conclusion
PPC advertising takes plenty of time and effort. There are a good deal of new learning involved, and it may take time to adjust yourself with these industry changes. To keep up with rapid changes in the industry, you also ought to seek out newer opportunities and open to new learnings to keep yourself updated with evolving trends.
Advertising with Google Ads is all about managing your target audience and budget. If you excel in these two areas, you’ll likely achieve success far beyond your expectations with your campaigns. You may also consider hiring a digital marketing agency to help you create a budget for your business and get started to advertise with Google Ads campaigns.