If you’re a business that wants to be more visible on Google, you want to pay attention to this. Ranking number one on the most popular search engine on the Internet can be a challenge. However, it can be done depending on the right keywords you rank for.
Furthermore, you might be a local business with the potential to rank at the top with local based keywords. You could be a ‘plumbing repair service in Boston, MA’ or an ‘emergency dentist near Pittsburgh, PA’. Yet, you may want to have Google on your side to ensure that you get more traffic to your site or more customers in the door of your business.
We’ll take a look at the following strategies listed below. If you need more information or assistance for ranking number one on Google, GR0 can help you out with that. Let’s take a look at what you can do to rank better on Google SERP.
Improving your domain authority
The higher your domain authority, the easier it will be for you to rank. Google uses it as part of its algorithm to rank certain websites higher or lower than others. With that in mind, how do you improve your domain authority?
To start, the lower your domain, the easier it will be to improve. You’ll want to consistently create quality content. Google loves quality content that is more than 1000+ words.
It can also help to include keywords that are low competition, but get decent search volume. These keywords may be easier to rank compared to those that are highly competitive. Also, long tail keywords will be helpful as well.
Focus on local keywords
We touched on this earlier. Local keywords will be beneficial for brick and mortar businesses in a local area. The keyword can be “service business + local area”. It can be ‘auto repair near Jackson, MS’ or ‘boat rentals in West Palm Beach, FL’ or something similar.
The good news is there may not be plenty of businesses that will use these keywords. For this reason, this will easily put you at the top (or close to it). This will also help if you want to post your business information on Google Maps (so you are found easily). You should consider using a GBP Management team to handle your google my business and get you the best results if you are unsure how to do it yourself.
Don’t forget search intent keywords
Keywords based on search intent could be something that they are looking for. It can be a product or a service. Someone could be searching ‘facebook marketing agency’ and they’ll find a page of those who are ranked for the keyword.
Search intent means the person is looking for a solution. Find the search intent keywords that your business should be linked to. If you need a hint on which keywords you want to rank for, spy on your competitors.
You can find a website of one of your competitors, plug it into SEMRush and find out what keywords they are including in their content. You may also find information on where they are ranking for said keywords as well.
From there, you can be able to create content that might be better in quality. There may be no guarantee that you may outrank the competitor on Google, but it’s worth a try to see what content may stick and which ones may need to improve.
Website optimization is key
Aside from quality, Google favors one other thing: speed. You want your website to be fast.
No one wants to wait any longer than they should have for the information they are searching for. You’ll want to install a CDN to help you cache your site and help reduce the file sizes of certain media like images and videos. The faster your site loads, the better.
Google will reward you for that and rank you accordingly. Again, not a guarantee, but it will be a feather in your cap if you are trying to rank high.
Use Google ads – if needed
Organic may be one way to rank #1. However, you can use Google Ads and pay your way to the top. If someone searches a keyword and you have an ad that appears, that puts you at an advantage.
The good news is that a marketing expert can get put together Google ads that will draw in leads and traffic. Google ads may be a challenge to learn, so it may be wise to let someone with the know-how and expertise help you out with that.
Conclusion
If you are looking for ways to rank number one on Google for your business, these tips listed above will help you out. It will take time, patience, and effort to help you reach that rank. You’ll also need to remember that it is a long game.
As long as you have a strategy in place and consistently put it to work, you will soon reach #1 on the Google SERP for certain keywords. That in turn can drive new business beyond your wildest dreams.