Do trade show display builders play a role in the success of trade shows? It takes just an outing to find out. Anyone who has participated in a trade show will agree that there is more to a successful trade show session than simply talking to a lot of people about a company’s products.
Many businesses come out of trade shows like victorious gladiators fresh out of the arena, their praises glued to the mouths of their audience, and with an army of new believers.
However, for others, the story can be embarrassingly different. Many times, it is the choice of a trade show display builder that makes the difference. Choosing the right trade show display builder can either make your trade show participation a monumental success or an expensive waste of time.
Who Is a Trade Show Display Builder?
A trade show display builder also called a trade show booth builder is a professional or group of professionals who design, build, and install booths for trade show exhibitions.
Choosing Reliable Trade Show Display Builders – 7 Steps
There is no want of trade show display builders. What is in short supply is trade show display builders that know how to steal the show, give you value for your investment, and create an irresistible first impression from a distance.
Here are 7 steps that will lead you to the display builder that understands the science of attraction and will make your trade show dreams come true.
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Find Display Builders Online
A simple Google search may be all you need to find the display builder of your dreams. If you want builders that are closer to the base, you can specify locations in your search inputs.
For example, you can search for “trade show display builders Staten Island, New York” if that’s where you have your office. Google will display a map of several locations of display builders to help you find their offices.
You can also make these internet searches on social media platforms like Facebook, Twitter, and Instagram.
You can also find good display builders by attending trade shows and exhibitions yourself. At an exhibition, it’s quite easy to find the booths and designs that resonate with you. You can walk up to the exhibitor and ask them about how to reach their display builders.
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Ask Around
You can find out from other business owners, exhibitors, or marketing managers about their experience with display builders.
This is one of the ways you can weed out bad performers from your list of potential display builders and know which ones can get the job done.
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Online Reviews and Star Ratings
You will find reviews of display builders on Google and social networking sites like Facebook and Instagram. What are their customers saying about them?
Search engine results of display builders usually come with star ratings. These ratings will show you how satisfied their customers have been with their work.
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Check Their Previous Work
When you find display builders on the internet, you can check home pages and services pages to find and inspect pictures of their previous work.
Their previous jobs can give you insight into how thorough they are with their work. You can also examine their range of designs to see how diverse their designs are.
This will show you how ready they are ready to go to satisfy a wide range of preferences.
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Learn About Their Process
The services page of display builder’s websites should describe how systematic their service processes are.
Do they take care to listen to the needs of their clients? How much information do they require from their clients before they begin to work?
Display builders who have a thorough process for relating with their clients tend to do a better job at recreating your ideas.
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Find General Information
There is some general info that can lead you to the builders who will do a great job for you. Questions that enquire about their experience, the caliber of their clients, and how many jobs they have done can help you to make a better decision.
You can ask their customer care reps or check their FAQ pages to get these answers.
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Cost
Building display booths can be quite expensive especially for customized displays. However, you don’t have to break the bank to get quality service.
There will be cost variations between companies that operate at the same level. There is nothing wrong with engaging with multiple builders to compare their quotations.
The Best Trade Show Display Designs for 2022
If you need ideas on exhibition stand designs for 2022, here are some worthy examples you can replicate.
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Nature Themes
Nature-themed designs will be quite trendy in 2022.
Using natural materials like fine rocks and wood in addition to various kinds of real flowers which will produce a collection of unique fragrances will produce a unique scenery for visitors.
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Animated Light Boxes
Animated lightboxes are a bold way to welcome your trade show visitors. Animated light boxes produce brilliant and diverse lighting behind an image of your company’s logo or central message.
This can lure in any visitor and keep them spellbound throughout the presentation.
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Interactive Walls
People love designs that speak to their needs. Interactive walls contain beautiful images that are quite irresistible to visitors who love to capture special effects on camera.
They provide a selfie-friendly background that encourages visitors to stay a little longer and endear your brand to them.
Conclusion
Displays are an integral feature of a successful trade show or exhibition; so are display builders. There are steps you can take to ensure that you end up with the right one.
Go for a company that has what it takes to understand, polish, and recreate your ideas to make your booth a true representation of your brand ideals.
Welcome to an era of more charming trade show displays.
